I already said that NewJeans would easily break the girl group sales record if they didn't have two back-to-back comebacks in just a month

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    Their first-day sales for 'How Sweet' were 811,843. If we combine both albums, they've got 1,493,636 first day sales by now, and probably more by the end of the day. Currently, Aespa holds the record for highest first-day sales for a girl group with 1.3 million.


    NewJeans aren't seeing a sales drop like a lot of groups, but their weird release strategy is what's affecting them. And releasing both albums just a month apart is already crazy without expecting the sales to split between both released.

  • I don't think that's how math works


    It's like saying I should work for 1 day and I could sell 200 ice creams but because I split into 2 days I only sold 100 ice creams on both days = 200 total and I could have just worked for 1 day and sold 200 on my first day and get my highest first day ice cream sales

    It's called common sense.


    K-Pop fans don't have infinite money.


    Your awkward analogy aside, the real world doesn't work like that. The moment it was announced that How Sweet and Supernatural would be releasing just 1 month apart, I saw Bunnies on discord and reddit and Twitter saying they would have to buy one or the other, and most said they would save for Supernatural form the drawstring bag version.

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    Their first-day sales for 'How Sweet' were 811,843. If we combine both albums, they've got 1,493,636 first day sales by now, and probably more by the end of the day. Currently, Aespa holds the record for highest first-day sales for a girl group with 1.3 million.


    NewJeans aren't seeing a sales drop like a lot of groups, but their weird release strategy is what's affecting them. And releasing both albums just a month apart is already crazy without expecting the sales to split between both released.

    I am sure they would have sold more, but you can't comebine like that.


    Not to be a downer, but it does not work like that. Know the law of diminishing of return. In this case, there is more incentive to buy if there is item/album is different.


    In this case, this market as a Japanese single, but release worldwide? Interesting, usually sale for Japanese singles only come out of oricon or Japanese billboards.

  • I don't think that's how math works


    It's like saying I should work for 1 day and I could sell 200 ice creams but because I split into 2 days I only sold 100 ice creams on both days = 200 total and I could have just worked for 1 day and sold 200 on my first day and get my highest first day ice cream sales


    This isn't even a good comparison. People don't keep buying albums like they buy ice cream, and albums aren't as cheap either. Plus, this is Kpop, not your usual business.

    A lot of people can only afford one album between the two releases or don't want to spend money on the version they don't like as much. Like me, I'm buying this album because of the bag, not the previous one. I know a lot of people feel the same. So, people pick the one they think is worth their money. ADOR announcing both releases so close together was a big mistake too.

  • It's called common sense.


    K-Pop fans don't have infinite money.


    Your awkward analogy aside, the real world doesn't work like that. The moment it was announced that How Sweet and Supernatural would be releasing just 1 month apart, I saw Bunnies on discord and reddit and Twitter saying they would have to buy one or the other, and most said they would save for Supernatural form the drawstring bag version.

    They should get a job and earn more money then


    :pepe-hips:

  • I am sure they would have sold more, but you can't comebine like that.


    Not to be a downer, but it does not work like that. Know the law of diminishing of return. In this case, there is more incentive to buy if there is item/album is different.


    In this case, this market as a Japanese single, but release worldwide? Interesting, usually sale for Japanese singles only come out of oricon or Japanese billboards.

    The thing is, there's only a one-month difference between both album releases not 5-6 months after. A lot of times, we see this hurting groups' sales because fans are just spending their money so no one really want to try it. So honestly, I was expecting lower numbers, but seeing how it's split quite perfectly between the two albums, it actually makes sense that a lot of people were waiting for the second one. The moment it was announced, the design went pretty viral in Korea, and many were waiting for this one more.

  • The weird strategy kind of helped their Japanese debut as international fans are buying the albums too due to the collab merch. It confused everyone if it is Korean release or not. MHJ kinds of smart in a way, especially adding Korean lyrics in the songs too. No way a K-pop group can pull these sales with actual Japanese debut, it's been 2nd-3rd gen groups only done it especially.

    :pepe-use-head:

  • It's called common sense.


    K-Pop fans don't have infinite money.


    Your awkward analogy aside, the real world doesn't work like that. The moment it was announced that How Sweet and Supernatural would be releasing just 1 month apart, I saw Bunnies on discord and reddit and Twitter saying they would have to buy one or the other, and most said they would save for Supernatural form the drawstring bag version.

    There might be some sales gain but not double though.


    Kpop fans buy a million versions at a time and that’s where the bulk of the sales comes from.

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