Article titled, ahead of BTS by 3 years, HYBE has birthed a monster level good daughter (NewJeans)
It talks about Ador and the speed of its growth in relation to revenue and profit compared the top agencies in the past like SM, JYP, YG, Big Hit.
It says Ador has achieved fastest ever for an agency to hit 100 billion won revenue ($72.5 million USD). And the fact that it was achieved while NewJeans has not even started their tour they mention means revenue will accelerate even further.
It also quotes an entertainment industry insider who says "Idol business is a fandom business but NewJeans generates even more revenue with endorsements and corporates than fandoms and is much more stable than just depending on fandom.”
Article also states NewJeans internationally especially in the 4th gen is ahead overwhelmingly. It quotes Lee Ki Hoon from Hana Finance Equity analyst who predicts NewJeans will match at the latest in 5 years the revenue generated by BlackPink in 7 years.
He also says Ador has the most potential among all labels (not just in HYBE) and estimates the value of Ador to be 2 trillion won ($1.45 billion USD)
*Well, now I wonder what will happen to the girls because of all this mess. Their potential is huge, and they're on the right track, just caught in the middle of a company fight