The Universe Ticket SS group, from a really wealthy company even richer than the Big 3, could become one of the most successful new groups this year

This group is from F&F Entertainment, a direct subsidiary of F&F Clothing Company, which is wealthier and larger than the Big 3 but slightly smaller than Hybe. This marks their foray into the entertainment industry. Unlike Kakao or CJ, who aren't directly involved with their K-pop groups, F&F is hands-on. With Unis already have a substantial following in Southeast Asia and quite strong social media engagement that even surpassed Illit's hype, their debut actually might be bigger than people expected. In terms of hype in Korea, neither group is faring well.

F&F has a great track record in marketing their products, so I believe they can use that to make their group really successful. This group is expected to debut around the same time as Illit, in March. It seems like they have stronger and likeable lineup for their debut compared to Illit, which gives them an advantage.

So, this group already has a rich company backing them, along with good hype. The only thing they lack is strong support from company stans like the big 4 have. However, they already have significant support from fans in Southeast Asia, so if they can maintain that, it will be a great start for them.

Quote from bzzz

Someone has taken too much drug.

What? It's not random at all. This company is already really successful in fashion, so they have lots of connections and money. The CEO is in top 20 of the most richest people in Korea. If they start focusing on entertainment and really try, they can make a big impact. Rich people with big companies like this always find ways to do well, especially since this entertainment company is directly connected to them, like Bighit and Soumu with Hybe, not long distance branches like many Cj and Kakao groups.