What the hell is YG doing with Babymonster?

YG did not have strategy with Blackpink either, they just copied Bigbang's MADE release window in 2016. Their career "planning" was bizarre until Interscope took over in 2019

YGE don't know how to idol bussines work. I have repeat this since 2016. It was true back them, it's true now

They always sold themselves as outsiders in kpop sphere, as the agency who releases artists instead of idols. However their bussines model focused on artists instead of idols is not enough to make their core bussines profitable, even more so after 80% of their host of both soloists and groups not resigning after 2017

Now they need to go to idol bussines and they are simply clueless...

YG is still stuck in 2010 when music like this was okay to release. They cannot keep up with the change in the kpop industry. Nowadays, groups need their own unique identity, with their own unique concept, and their own unique sound to make it big. That's why New Jeans is so popular. YG didn't even contribute anything to their past GG's, the reason they were so big was because of Teddy.

Now that they don't have him on call anymore, they have to try to make their own group by themselves with producers who seem stuck in 2010 as well. YG cannot evolve with the industry, they evolve at their own slow pace. Even with Ahyeon added back, they are not magically going to start being popular since their music is lifeless and lacking in anything unique. Sure they are all talented but talent doesn't equate to hit songs and popularity.

Needless to say they have the worst creative team, and once their album drops I don't expect anything but music I haven't heard before.

I think he might be just bypassing Korea for promotions, as it is just irrelevant in the big picture.

They are already #4 in 4th and 5th gen girl groups:

Baby Monster, Batter Up - 1,320,577 streams peak

Super Lady - 1,115,070 streams peak

Baddie - 987,194 streams peak

They could even rise up to #2 after their album hits.

The marketing now is totally different. They are targeting tweens and early teen girls globally. So YouTube, tiktok, twitter and whatever tweens use now. I assume the music they like is Disney High School Musical, similar to NJs, but I don't really know.

Hopefully not the jyp strategy

Trying too many concepts hoping something will strike a chord while in reality just loosing identity

Quote from K-PL

I think he might be just bypassing Korea for promotions, as it is just irrelevant in the big picture.

They are already #4 in 4th and 5th gen girl groups:

Baby Monster, Batter Up - 1,320,577 streams peak

Super Lady - 1,115,070 streams peak

Baddie - 987,194 streams peak

They could even rise up to #2 after their album hits.

The marketing now is totally different. They are targeting tweens and early teen girls globally. So YouTube, tiktok, twitter and whatever tweens use now. I assume the music they like is Disney High School Musical, similar to NJs, but I don't really know.

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1.3M streams yet couldn't enter Spotify global. Botted streams.

Who knows, maybe it's really his plan, to make people talk about them...

As we know, YG has never been afraid of facing backlash… they are already used to it

Bad buzz or good buzz it's still a buzz

I remember aespa doing a similar roll out. Now obviously black mamba may have done worse than some gg debuts but still way bigger than batter up in sk.

Forever did nothing anywhere. Neither will stuck in the middle

Maybe if they put out a good song with good promo and ahyeon on board they may have a next level or a song half as big?

just BaeMon doing sound check, just relax yall

Quote from atropos

I remember aespa doing a similar roll out. Now obviously black mamba may have done worse than some gg debuts but still way bigger than batter up in sk.

Forever did nothing anywhere. Neither will stuck in the middle

Maybe if they put out a good song with good promo and ahyeon on board they may have a next level or a song half as big?

yo welcome back. babymonster really brought u back here? lol

Quote from chilltime

yo welcome back. babymonster really brought u back here? lol

No kchart queen 👑 Iu did.

Their first release did some numbers on Spotify riding on the coattails of being Blackpink’s junior internationally but it’s not likely to keep up if they can’t forge a more concrete identity.

YG as a company has nothing going for them lol.

Kind of obvious they took the bp 2.0 criticism and decided to go the opposite way. The song isn't going to create huge buzz but it's decent. At least there's potential to promote the girls as a vocal group.

Quote from ISaidISaid

Their first release did some numbers on Spotify riding on the coattails of being Blackpink’s junior internationally but it’s not likely to keep up if they can’t forge a more concrete identity.

YG as a company has nothing going for them lol.

They have an international fanbase from their YouTube "elimination" series. If it was just people checking them out only just because they are BP's juniors, their streams would have collapsed after a couple of days. The day 19 number imo is indicative of their fanbase size... its bigger than ive's international fanbase, and most likely gidle's.

Quote from K-PL

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They have an international fanbase from their YouTube "elimination" series. If it was just people checking them out only just because they are BP's juniors, their streams would have collapsed after a couple of days. The day 19 number imo is indicative of their fanbase size... its bigger than ive's international fanbase, and most likely gidle's.

Nah.