These Brand Reputation Rankings are utterly irrelevant lol. Just like PAKs, it's based on one rando's sus methodology. Fun to argue about and use to attack others or defend your faves but in reality, they are all meaningless.
Just use common sense folks. In terms of Kpop GGs, it's pretty much Jennie, Wonyoung, and Karina in Korea right now. You could throw a dozen names in the second tier (Minji, Haerin, Yujin, Chaewon, Winter, Jisoo, Rose, Arin, Irene, Hwasa, etc) and they could all be right. But first tier is set in stone right now.
Wild card is actually Somi, her popularity is sneaky huge there, she gets all the brand recognition that 99 percent of other GG idols can only dream about.
I think the "problem" with this is probably mostly the trend among the kpop community, not the broader korean public. I mean, how many 40-50 years old know who the members in NJ or Aespa are?