Only 1.7M of unfiltered spotify streams for Babymonster's batter up in 2 days, those numbers are actually very good for a debut and more for a lackluster song but YG is failing hard compared to what a company like hybe did for newjeans when they debuted, they put one of their song on the biggest playlists of spotify for months, I don't understand what's happening? YG correctly used the aespa protocol, bought enough ads for the music video to get tons of views, break the previous record and at least create some news about this groups but yg is failing very hard everywhere else...
They need the newjeans protocol hybe used, put the song on today's top hits and give it so much playlisting reach as possible, I'm actually surprised by yg not using strategies like that one. What do you thing is happening with YG?