JYP Entertainment, a global leader in the discovery and development of K-POP artists, today announced a multi-year global strategic partnership with Live Nation, the world’s leading live entertainment company, to produce tours for all artists on JYP’s incredible roster including TWICE, Stray Kids, ITZY, Xdinary Heroes (XH), NMIXX, as well as their up-and-coming talent. The new partnership not only formalizes but expands on the existing relationship between the two companies who have had a successful track record promoting and producing tours together over the last several years.
This partnership also builds on JYP Entertainment’s commitment to increasing its global reach. In June 2023, JYP Entertainment expanded its strategic partnership with Republic Records to form a company-wide global alliance. Their collaboration, which began in February 2020 with TWICE, achieved outstanding results in the U.S., and was expanded on with the goal of further enhancing the global success of JYP Entertainment artists including Stray Kids and ITZY, opening a new lane for K-POP globally. This deal puts JYP Entertainment and Live Nation at the forefront of K-POP’s growing global expansion.