Do you agree with the following statements and what do you think is this current generations “main concept”
I feel like every generation kind of has a concept a lot of the groups roll with. For 1st gen it was veeeeeeeeeeeeeeeeeeeeeeeery like…. Almost disco if i had to say something? Like even Adult Ceremony kind of gives me disco infusion
2nd gen- now this is a liiiiittle different because generations were much longer. Honestly 1st gen prob had more too but i’m not very educated on them. 2nd, however, kind of has two halves in my opinion and theyre honestly both summed up by the two separate SM ggs released of the time (or even just SNSD if you follow their career) it started out all over but then most groups found their way to the strange-cute concept/aegyo concept (boys included) i would say good examples come from the hits of the time like Bar Bar Bar, Gee and Mr. Chu, but right around the time that F(x) came back they started this trend of being a little cooler. Towards the end of this generation almost every single one of these groups switched to a more sexy and sultry concept, F(x) and SNSD included. F(x) being still more electronic, and SNSD being rooted more in a pop way.
3rd gen- so right near the end of the third gen and during the beginning of the fourth gen, many girl groups either quickly switched to or debuted with a girl crush concept, almost like the child marketable version of the more sultry and adult concepts that the more senior groups were gravitating towards. And at the same time there was a larrrrrge portion of girl groups debuting with or quickly switching to a more overtly sexual concept (Girl’s Day Something, AOA Miniskirt/Like a Cat, 9muses et al), and even the two girl groups, Gfriend and Twice, who STARTED innocent/cute even changed to girl crush eventually. I would say the acts of this time that “mark it” and are known for their girl crush concept would be BlackPink, late-Twice, Red Velvet, and late-Mamamoo.
4th gen- i feel like we’re actually Pretty late in the game for this generation and i dont really know the beginning concept at all. I want to say maybe Noise music??? I would say the more matured concept thag this generation is landing on though is an R&B inspired y2k. Aespa’s Thirsty, TripleS Generation, most of NewJeans discog. The outliers to me would be more IVE because I’d say they are…….. honestly they’re the sexy concept that really thrived end of 2nd gen/beginning of 3rd gen. They tried y2k with kitsch but i dont think its like their SOUND (yet)
What do yall think is this generations main concept?