The way SM is handling this GOT The Beat comeback rollout is shameful

maybe they want them to flop so they can focus on aespa

Quote from killingtime1934

maybe they want them to flop so they can focus on aespa

They didn’t aespa for that.

Step back did well because of taeyeon and Aespa bug they can’t save their ass all the time.

In the very list they should have put stamp on it on Spotify when they released the performance video of it

SM: "we release the title song first and then release the bsides two weeks later, that's enough time to hype the bsides because we take our bsides very seriously, unlike others in the industry"

Ngl I forgot they were actually making a CB because they announced the return almost a month ago and technically put out the song already. Now it's teasers for an album they likely won't promote much lol

I don't think the scheduling would change their albums sales, but it will definitely negatively affect their streams, MV views and digital charting

SM is still stuck in pre-streaming music era lol

That's why their groups generally have the worst streams on Spotify/Apple music/YT music etc

I think SM ultimate goal is making fans become pink blood aka company stan . I'd say their goal not gonna happen easily because fans of SM groups became divided nowadays because of constant mistreatment/clueless management. SM needs to keeping up with the situation. They're clueless as always.

Quote from itiswhatitisss

Their KTown4U sales are terrible and they'll be lucky to sell 100k at this rate This is gonna do so bad and it's all because SM has no idea how to manage their acts anymore.

Their sales will be okay I guess. At least 100-200k in the bag. Don't just look only Ktown because Ktown doesn't have POBs. SMtown&Store, Aladin and Yes24 do. They released the previews 2 days ago.

I don’t care how they promote as long as they put out something to look out for. The fact they released the song already then started teasing it is the stupidest thing I have ever seen and it’s not the first time so they don’t get it (Life’s too short). I am upset because I already dislike the song lol it makes me boil to see all these great artists wasted on that mess and wish they make an MV of something else because this one is clearly a performance type song and nothing creative going to happen. So idgf about the teasers and when it flops no is to blame but the stupid person in charge.