This is purely copium and conspiracy theory but hear me out
As we all know, a ton of groups have seen a rise in physical sales, refresh to their career(brave girls) and international attention, etc, and we haven't seen the last of the growth as a new generation(Generation alpha) is coming onto the scene with the oldest turning 13 this year.
So what if....This isn't crazy and if Gfriend had just held out a bit longer, gone viral on twitter or however the fuck these kids are finding kpop idk someone else can fill that in, they could of had a second wind?? I think it's highly likely that with their talent, their music, their choreos being good at being flashy therefor great for tiktok, etc, it could had worked.
Source music continues to be a giant clown and missing every chance with gfriend. Now they're after Viviz's wig because they realized they screwed up.