[think piece] newjeans' carefully curated vibe will give them the edge in the 4th gen girl group "wars"

NewJeans reminds me of a Sofia Coppola movie: Virgin Suicides. I feel like we are the neighbours watching the Lisbon sisters!

Anyway I agree with OP, they are bringing something truly new to the K-pop scene but I’m not sure how long they can keep this vibe or how long people will keep being interested.

Quote from babybat

newbeans doesn't that FEEL like kpop. it's something entirely different from every single kpop group that's come out. and i think that's why they're going to come out on top in the end.

I agree, though I feel like the reason they stand out is because they don't sound like modern kpop. Newjeans actually calls back to the 1st gen when when Kpop was majority R&B/ Hip Hop influenced, just with a more modern twist. But even so the way they execute music is just so different to what 3rd/4th gen fans are used to.

Quote from itiswhatitisss

Either you guys are new to KPOP or something else entirely cause I'm so confused on how people keep saying this when they're not any different than your average KPOP group. The rollout for their music may be pretty different but everything else isn't far off from what most of the industry is doing. Like is MHJ herself paying you guys to say this

Yeah I dont think the concept itself is entirely new. But within the current kpop generation and landscape, NJ is the first one to popularize it. And with new kpop fans that only came in in the last couple of years it definitely feels new. But past that, it's about how WELL the whole package is being sold and MHJ is simply a genius at it. Like the whole surprise debut rollout and the CD bag packaging was like a next level move. You gotta give the woman credit where credit is due. And this is coming from somebody who doesn't even like her and still thinks she's a big ass creep lol.

I feel the edge they have over other groups is their youth. Kpop is mostly a young people's game, so they're winning it for now. Of course youth is not enough; they also have the chance to possess a concept tailor made for girls their age. A concept that feels fresh and nostalgic at the same time. So it's really easy to fall for them as an audience. Even sunbae groups love them.

But we'll have to see how things evolve over the next two years. Look back at 2020 and see how everything has changed since then. It'll be interesting to observe for sure.

I completely agree with you. NewJeans is going to be the TOP girl group this year, mark my words!

This thread has been fascinating to re-read in the Get Up era, so many predictions that ended up right and wrong

IIRC this is the day that Ditto came out, so it’s before OMG even

No girl crush concept and rap. Just music that I like. You know, the "boring" kind of "easy listening".

Quote from killthisfenty

They never learn lmaoo. Laughing at these posts they aren’t like the other girls ???!!!!

at this post

Quality thread

This thread was ahead of its time. Good on the OP

Quote from YamaChwan

This thread was ahead of its time. Good on the OP

yeah for real, they made this just off Ditto. Pre-billboard, pre PAKs