Either you guys are new to KPOP or something else entirely cause I'm so confused on how people keep saying this when they're not any different than your average KPOP group. The rollout for their music may be pretty different but everything else isn't far off from what most of the industry is doing. Like is MHJ herself paying you guys to say this
i mean, my op's purpose was pretty much to explain why i think people feel new jeans are different even if they aren't doing anything all that innovative. it is because every aspect of them is designed to to make you feel something specific, in this case nostalgia. they are consistent throughout with their branding, the demeanor of the members in their fan contents, their song choices ect. few kpop groups are fully immersive and all in when it comes to making people feel what they want them to feel trough their artistic portrayal. concepts are usually meant to be flipped through like a catalogue in kpop. not to be the entire essence and identity of the group.
the way min heejin is handling new jeans is different from the kpop norm imo. you don't have to agree tho ofc
