What do people make of JYPE's promo approach over Covid times?

Quote from strawhatcrew

Ofc the company aim and fan dont align. Company aim to make money, fans want the best of their idol. There can never be perfect harmony between fan and company. Right now twice is doing so much content on utube and just annouced japanese single and got new brand deal cm. Well, i dont think they are doing bad.

While in niziu, they are focusing on their next single and barely doing utube content, no vlive, no fan interaction. And do u think thats bad?

My group are doing so much activity they are overwork!!!

My group didnt do anything they are mistreat!!

See? Do u think they need rest between each comeback? No? Do u think they should stop utube content and stop vlive fan interaction and focusing on next comeback like niziu do? Yes? No?

Theres noooooo perfect management. Just sit back, relax, and enjoy dude

Or be the next company ceo and decide what twice do.

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Nizi are all over Japan with endorsements from massive companies, which for a group not even a year old is crazy (in addition to TV spots). That's much more beneficial for their exposure in Japan than over feeding fans that have already been reeled in and will be better to feed when the country opens up, as face to face interaction is what Japanese fans crave.

So no, I don't think they're in a bad position at all and regardless they are not just a JYPE endeavour, they are jointly managed by one of the biggest labels in Japan.

Legitimately what are you even saying. If Twice need constant fan interaction 6 years into their career they've lost already. If JYPE are managing Twice vastly different to every other group in the industry and they're worse off for it I'm going to mention it.

Just sit back and be a company stan elsewhere. JYPE have a history of screwing up their groups in the long run so this fascination you have with the company being right makes no sense.

Quote from BlackpinkHouse

I've been complaining about the lack of solo opportunities forever. Exactly like you, i wonder where the original solos, subunits, CFs, acting, etc deals are for Twice.

What is stopping JYPE from doing it?

Possibility #1 - JYP himself already knows the group wont stay together after 7 years, maybe some of have already told him privately that they plan to leave. So he decides rather than invest precious dollars in a broken group, he's just gonna do the bare minimum and milk fans until Twice finally disbands.

Possibility #2 - The girls themselves are ok with the same old status quo and dont much care for solo projects, either because they honestly feel this way or they've been brainwashed by this $R%*W@ cultist to not feel confident enough to take on these projects or to not WANT to take on these projects. The girls were exploited like no other group in Kpop between 2017-2018 and maybe they're all just burnt out in varying degrees and waiting out the end of their contracts.

Whatever the case may be, i am actually ok with the content they put out (they're the only group besides Izone that i can watch their fanservice videos like TTT without getting super bored). And their recent songs like More and More and especially Cry for Me, and the Japanese song Better which is criminally underrated, have been fantastic and as good as their classic megahits like WIL, Heartshaker, etc.

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I think it could be a mix of the two, whilst also potentially having money issues so they can't afford to invest as much as they have other priorities also (not that history has ever shown they would do this for Twice, but it's a nice thought to have).

Seeing how uncomfortable some members still are when it comes to singing makes me think #2 may also played a part which would be a shame and a direct outcome of how ring-fenced their career has been up to this point. Depend on You is one of my favourite EWO b-sides so when I heard it was being performed I was pretty pleased to see some choreo for it. Then heard it's a sit-down performance there was no choreo so was hoping we'd get a nice vocal performance only to get a massive backing-track for most of the members with overtly processed vocals despite them all sitting down, with the video concentrating on members visuals above anything else. Sums up priorities.

Outside of M&M being a proverbial nail in the coffin I rarely ever have issues with the music side, the promotion of the group/members though just seems absurd to me.

Honestly confused at some fans getting excited over covers thinking they're unprecedented. Some of Twice's best performances over the years have been solo/sub-unit covers yet they're acting like they've never seen it before and JYPE are doing a solid.

Quote from kayn

TWICE is going to the 6th year of activity, it is normal to have less activities than before

ITZY, well...

Twice are in their 6th year and putting out rookie content. It's normal to have less activities yes, but when did that ever mean more content like youtube shows, covers and music video appearances for a group in their 6th year as big as Twice are? They themselves did all of that as rookies already.

Quote from Park_Oppa

Despite having no comebacks ITZY have been actively promoting on variety shows or creating their own show.

From guesting on IU

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To ISAC hosting, Hello82 series and then having their own Naver Now series and the new reality show series called CODE CIS on their channel. Yeji will also be on studio choom for her solo performance.

So Div 2 hasn’t forgotten ITZY key markets and have been keeping up with their activities which is surprising. They’re doing things outta nowhere that we haven’t seen before.

But honestly that whole English release was so stupid. Like ITZY English release was promoted on their Korean show, Naver Now lol.

Anyway, if we ignore all this ITZY is also confirmed to go on Knowing Bros and Amazing Saturday for their upcoming comeback with the PD from TVN and Heechul confirming their spots and spoiling their comebacks. They had a lot of big guest come on to their shows so it seems they do have a plan for ITZY and what their doing.

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I was going off things I had read from other Itzy fans being annoyed but if this is the case it looks like they're in the Stray Kids box whilst Twice are on their ones.

Admittedly I was going to make this post purely about Twice as they have the biggest issues but threw in the line about both GG's last minute.

Don't worry Day6 will save JYPE anticipate their comeback in April

In the grand scheme of things I'm hoping Twice do a Got7 and JYPE burns down after.

Quote from horizonshard

The only problem I see is that you think you know better than everyone else about how JYPE should run their groups. I firmly believe that even if JYPE gave them everything you wanted, all the "genuine content", you'd find a way to complain about that too.

Other fandoms would love to have a fraction of the amount of content Twice gives them.

The problem isn't the way JYPE is promoting the group, the problem is your pessimistic perspective of it.

The problem is you haven't refuted anything and seem to be another one that thinks the companies aims align with what fans want so I should be agreeing with everything they do as it must be what I want from the group.

They're an entity with the sole aim of making money for themselves, so what's best for them is making as much money as possible, there's nothing more to it and that's what the points articulate in the OP. In my opinion, Twice are being promoted like this despite it being detrimental/ridiculous for them as a standalone because it's presumably best for the company and their other ventures. You're more than welcome to just accept that that's how it goes in kpop and can wax lyrical about "content" whilst not seeing the wood for the trees, that's your prerogative.

But what's best for the group and what's best for company are not the same things - I don't think I know better (and that's an odd point when you don't need more than single braincell to see for JYPE what's better is purely more profits), I just know I'm capable of distinguishing between the two and feel that if any group in that company deserves more than just thinking about profitability it should be Twice.

Quote from horizonshard

There's nothing I can say that would change your perspective. I won't even try.

I will continue to enjoy the content Twice is providing and be happy with them. I really wish you could be happy too.

As someone that has been following them from debut I just want them to evolve - I guess newer fans don't mind as much as Twice are still new to them but as someone that has seen them play it safe for years (Twice were renowned for just sticking to the same formula for too long and got their fair share of hate for it), to only still get rookie type promotion 6 years in when they should be moving on is rubbish to me.