Why is JYP so desperately trying to give all of his groups some kind of an image?

I mean I see it makes sense, you sell the product and if it works you produce more of said product, if the product does not work then do you change or try again after few times of it not working? like at what point do you decide to change the 'theme' of a group and change what people know or expect?

having a specific branding or image would make the group stand out in a very crowded market

Because you can't rely on the same fans to support multiple active groups that have the same concept. That would spread the resources of those fans too thin.

So you need to have your active groups appeal to different audiences/demographics.

If there's some cross-over between the fans of your groups, that's great, but you can't bank on it.

Because that's how it works. Groups develop an image of some kind either through their music style or physical style and that attracts fans who are looking for something up their alley. JYP groups is no different. Whether people like those images is another story

I dont understand the complaint about Itzy. Itzy's image works for them and matches their strength. They're a performance focused group with a teen crush concept. They've developed a ginormous fanbase and still have relevancy in Korean GP while also doing well internationally.

I don’t stan that company if they failed to give Nmixx a. Good song I will burn that company they are so stuck at 2015 when they gonna learn straykids way of music is just for bg let Nmixx free for this stupidity and itzy when. They release sneaker tf I’m done with that company then do back to back releases to twice fk that company and fire all these creative directors from that company and the one whose scheduling them

Gonna be honest after Momo's vampire stage

lowkey interested if the whole of twice could pull it off.

Every group has an image that they stick to, that's just basic marketing and branding.

That’s the concept of kpop. If you don’t like their concept then that’s another question.

Quote from Dreamer95

And what do you do when that image simply doesn't work?

This is what i'm getting at, if I was JYP I would do a 3 point rule - but.. even if I don't like ITZYs music direction and I think Sneakers is really bad as a title track.. it still sold

But I think that is a problem with popular groups in a way, if bad (i'm my opinion) song sell then the company will never change because they look at numbers.