I’ve been a Kpop fan for over a decade and I’ve noticed this pattern.
Girls Generstion stopped generating hype after Mr Mr and have never recovered since.
Exo stopped generating hype after 2018. Even though they had a comeback in 2020&2021 they failed to make impact.
Twice stopped generating hype after 2019 with feel special being their last comeback to do so.
Itzy stopped generating hype after Wannabe.
And I’m seeing the hype for BTS slow down too. Don’t argue with me on this ya’ll know it’s true.
IVE has hype, NewJeans has hype. Why? Because they’re not on the decline.
Out of all 3rd Gen groups, BLACKPINK is generating hype. I wonder how much longer they can sustain this for.