Despite all the reports and predictions, I didn't believe Hybe will debut two girl groups in Korea, I thought they are smarter

Aren't they technically from different sub-labels?

Why do you think they are smarter?

Eh I don't think lesserafim will struggle much since they still have wizones who carry most of the fandom. The timing is questionable but lsrfm will be fine.

Monopoly >>>> one group

Don't put all your eggs in one basket.

They are business smart.

Quote from ketchUp

Monopoly >>>> one group

Don't put all your eggs in one basket.

They are business smart.

this.
also they are targeted to different market right?

I've read that people who didn't interested in lesserafim, finally find a group to stan for.

Quote from ketchUp

Monopoly >>>> one group

Don't put all your eggs in one basket.

They are business smart.

You're not wrong but I can imagine it's also that they have a lot of capital after going public. One look at their balance sheet shows you how they have to play with

NGL the whole timing with the Garam announcement was 100% sus. But I'm still of the opinion that both groups can coexist together. Their concepts don't overlap and they can bring variety to the field. A lot of GG stans are multi-stans anyways. NewJeans might be getting all of the hype now but Le Sserafim can get their thunder back just as long as they have a strong comeback with a good song.

Also NewJeans was supposed to debut earlier but got pushed back because of COVID and everything. So I don't think the current timeline was initially intentional.