JYPE seems that they don't know what to do with ITZY. Yes we know that they are lacking of innovation (for example vs SM) but every group found its way. TWICE,Stray Kids (The most because they are writing their music) even with NMIXX they tried something. Yes O.O was a mess but at least they knew what they were doing.
With ITZY things are looking weird. First of all okay lets agree that ITZY are a dancing group. Like it or not (I don't even if I'm finding their songs fun to listen) this is their sound and that its totally okay. But Im finding it unacceptable a BIG 4 company not even trying. YES I don't know what Division 2 is thinking of but they didn't even tried to create a song. "Sneakers" sounds so generic like the song was made from a nugu company.
I saw some comments about a girl (I don't remember her name) that participated mainly in the production of this song and people are blaming her. First of all she got the "green light" from the company. She adjusted the song to what JYPE wanted. JYPE could very easily told her that they don't want her song and pick another one. Please don't blame her that's absolutely stupid.
At the end,the big "rOyAl cOnCePt" teasers.We got trolled like never before. Maybe this was a market trick to get many pre-orders. Many people pre-ordered the album because they saw something different. The checkmate teaser photos was stuning. I loved them and I loved more that we will finally see another side of ITZY. They are on their 3rd year of life as a group so it's time to finally see something new ,something more mature from them. I'm sure that they can handle mature concept VERY WELL.
I don't want to compare groups because it's unfair and everyone its special their own way.
But let's throw away our preferences,How famous the groups are,companies etc. PURE MUSICALLY, It's sad to watch all these CHEAP songs,teasers,MV's and then watch ITZY's """Opponent's """ releasing songs (random picked)like Tomboy,Next Level,Eleven and more. Innovating their own way and giving more than just many youtube variety shows.Giving them good music. The quality difference is big. And that's not the groups problem. Yes maybe they can't reach Winter's vocals. Maybe they can't reach Soyeon's rap but they can shine in their own unique way because they have plenty of talent especially at dancing/stage presence.
I'm sorry for the big post. I'm also sorry for my grammar mistakes.
Thoughts of a sad MIDZY.