SM Baby... What are you doing?

What even is their concept? Dusty apocalypses? Y'all talking about this being a NCT song reject, Hopefully its a reject NCT concept cause this stage design and clothes just confuse me. It just looks extremely overdone for what i remember of Shinee. Atleast their newer releases before this.

Quote from zuzuhhaa

atp sm is like okay every sm artist has the same concept now. instead of sticking to the groups individual concepts they're just choosing whatever is trending. they're good songs ofc but i don't think they suit them that much... it would be nicer to see them doing something different.

I don't mind that tho. I think it'd be cool for a company to have a defined sound and ppl know what they are getting from SM. Its almost like how YG idols are known to be more hip/hop image driven (but that's idol image wise and not really music ). The problem tho is SM's attempts at being trendy means sometimes they get it right and sometimes they come off looking weird.