Do you think BTS hiatus will affect kpop consumption as a whole

  • Literally what the title says, no shade to any group, this is a real discussion. Since a lot of armys end up streaming other kpop acts and a lot of people end up interested in kpop after seeing bts and start stanning other groups do you all think this may affect kpop growth? And before anyone come after me I'm no way saying this means kpop or any group will flop or whatever, just kpop be affected.

  • Moderator

    Approved the thread.
  • not my favs but y'all stay safe though

  • I think their fans will move on to new groups.

  • I was gonna say total album sales are gonna drop but then i realized that every Kpop group is blowing up. Losing out on 5 million sales from BTS per year isnt gonna be as big of a hit as it would have been three years ago.


    Obviously, no one can chart like BTS in the US and other Western countries so that will definitely take a hit.


    Korean charting will remain completely unaffected, GGs, especially 4th gen, have been doing just fine with or without BTS. From Rollin to Next Level to Love Dive to Tomboy, all of these national hit type songs, happened with BTS competition and without.

  • Hopefully Asian fans can move on to other groups, and western fans drop kpop like a bad habit. We'll go back to gen 2 where kpop didn't exist in the west at all. :pepe-cross:

  • lmao, even without them.

    kpop is still thriving.aespa doing tours ,gidle tours, kpop flex just happened, theres kcons. everglow was well recieve on their overseas performance etc

    kpop will move forward with or without bts. but you gotta give them credit since they are still one of the top.

    like tvxq was, big bang, girls generation etc. there will always be a newer generation. the old bts fans will move unto other groups, it just take one song that'll peek their interest or a certain member from other groups.

  • No. Too much attention is on kpop now. Western pop isn't competing. And jpop and cpop don't care because their domestic markets are huge.


    As much as Armys are simultaneously crying that they will stay loyal while also pretending to believe that "the hiatus is not a hiatus" statement, the fandom will begin dropping away, however much hybe tries to keep a grip on their wallets. There are other boy groups that offer constant content and shipping opportunities and they will be setting out their stalls.

  • No. Many army always say they only listen to BTS and don’t like Kpop, so they won’t move to other groups. So the tremendous growth in Kpop never came from these people in the first place. All of the fans of other groups or casual fans of Kpop will continue to stream and purchase.

  • kpop will carry on in its own niche.

  • Why would bts’ hiatus cause fans to stop stanning other groups, the groups that they always stanned in the first place? Army’s like to go on and on about how they only stan bts and not any other groups so it’s already happened. They don’t contribute to the success of other groups atm anyway.

  • lmao, even without them.

    kpop is still thriving.aespa doing tours ,gidle tours, kpop flex just happened, theres kcons. everglow was well recieve on their overseas performance etc

    kpop will move forward with or without bts. but you gotta give them credit since they are still one of the top.

    like tvxq was, big bang, girls generation etc. there will always be a newer generation. the old bts fans will move unto other groups, it just take one song that'll peek their interest or a certain member from other groups.

    These takes always make me laugh because K-pop is now thriving BECAUSE of BTS. That is why these newer groups overseas performances are well received. Newer gen is starting with a bigger overseas fanbase BECAUSE of BTS

  • No, cause kpop is already known worldwide thanks to them. None of the current groups may be come close to bts success, but we will see lots of groups succeeding at the same time, which i think what really shows kpop growth

  • BTS were a gateway drug for many who would never have discovered kpop otherwise, so I'm sure their absence will be felt.

  • There will be a dramatic drop in casual listeners for sure. Most people joined or heard about kpop because of BTS. Bts makes headlines everywhere every time they break huge records and that massive coverage brings in lots of casuals. It's up to Blackpink now.

  • Internationally yes.


    BTS is the primary act what caught the fancy of those who have no idea about K-pop and would care less about it. They are fans of BTS and not sophisticated admirers of a specific genre (not that Kpop is a genre).


    Only a small percentage of the i-ARMY will expand their horizons and go beyond BTS.


    I mean significant numbers are so shallow that they know of IU, a K-pop superstar long before BTS, only as the girl Jungkook likes. So those types can't be expected to go beyond BTS.

    And then the bandwagoners, who just jump on to whatever is the hottest trend at any point in time just for social confirmation among the peers and show off - well they can be retained only if another K-pop act becomes the hot trend, so that is a maybe.


    Also BTS-solos, I don't think will succeed as well as the group. The tribal worship dynamic does not work well for individual adulation, it is the group dynamic and fandom, that makes K-pop special.


    Even outside K-pop, Paul McCartney or Harry Styles - while remaining immensely successful on their own, are never the cultural phenomenon their groups were. They suffer in comparison with their own groups. I don't it is going to be any different for BTS-Solos. They will be successful sure, but not when compared to BTS itself.

    So in both ways, internationally their Solos are not going to make much difference.


    In Korea - No,

    To Koreans, BTS was never the unique act with some Asian exoticism, they are just one more of the successful K-pop groups they have been seeing since late 90s. Sure they might like how BTS was adored by the outside world, but that is a brownie point.

    BTS is just one of many factors with regards to K-pop in Korea.


    Whereas in the West, BTS = 99% of Kpop.

    And then China, Japan, SEA markets- again won't be much impacted either way.


    It is only the West that will have the largest impact. Unless another K-pop act captures the trend. But it is far more difficult, because the novelty factor would have worn off.


    BTS wasn't the first to try the West, but they are the one who succeeded to the most extent, hence in that sense had the first mover advantage. But anybody coming immediately after them won't.


    So TL;DR, in the West absolutely. But in the non-West, not so much.

  • These takes always make me laugh because K-pop is now thriving BECAUSE of BTS. That is why these newer groups overseas performances are well received. Newer gen is starting with a bigger overseas fanbase BECAUSE of BTS

    what the f lmao. i mean give credits when credits are due, bts is great and all, but what the hell is THIS take? lol

  • Kpop was steadily growing before BTS became the most famous kpop group. Before everyone was an ARMY and knew BTS, people would listen and consume kpop, the only difference was they weren't so loud about it and it was not concentrated on only one act. ARMYs moving on to other groups just means they are still interested in kpop but not in the same group. Will it affect? Maybe as people who were dedicated ARMys will not be as dedicated to other groups unless they feel really attached to it. But kpop has become mainstream enough and less of a thing to be ashamed of in the West, so I don't see why it will be seriously affected.

  • The groups that have music videos which BTS fans used as intervals will be affected.

Participate now!

Don’t have an account yet? Register yourself now and be a part of our community!