What is IVE´s concept?

Quote from BlackpinkHouse

Grown up Izone concept. Let's call it what it is

This ^

Quote from minafangirl

I think it's like a high teen royal concept

list of things which are not a thing #1

I mean it's just regular pop music? Most GG's make this music.

Quote from ISaidISaid

list of things which are not a thing #1

I'm just trying to put what I see in terms of music and imagery (which is what I consider a concept) into words under the Kpop spectrum

Rich girls with a sultry sound.

wonyoung and friends

so, young, beautiful, rich

"Narcissistic

My God, I love it"

Quote from Bpsosoro

What the heck is chaebol crush

A rich girl concept?

chaebol crush !? pasted-from-clipboard.gif

elegant maybe??

but really does every group need a concept?

IVE is the concept, that's it

The NGG concept