So like an entire culture change? (Also, I think this can be a thread of its own)
If they have 4 songs a year wouldn't it be basically perceived the same as 4 comebacks though?
Technically they all would be included in the same album so yeah its like 4 comebacks, but with only 1 photo shoot for the album (most groups already different vibes for shoots, each one could be linked to a song) , only 1 album, Give big MVs for like 2 singles, others a smaller scale one or performance videos, and if there is a ballad an acoustic or lyric video. And then with the last single release the album with bonus songs to a minimum 8 song album. And the next comeback would be a year after wrapping their promos. Give Idols resting periods + periods to work on their individual brand
New Jeans did something similar and look how 3 of their songs went viral with the public. Its a great strategy imo and I wish it would be implemented more
I mean thats just how I see it as a great way of promoting, while giving many songs their deserved highlight