Have to applaud MHJ's strategy for NJ Japanese debut album rollout.
Having the songs in mainly English + some lines in Japanese & Korean, do open door for receptiveness in Korea. And i heard they want to promote the songs on music show too - is this allowed? But OMG this gonna set precedent
On top of that, selling the album via Korean retail stores (with benefits) is probably the smartest move. Of course, murakami collab with the cute bags
Ps: SM please take note. HOT MESS is only available for sale in Japan - the shipping is so expensive. Why couldnt sell via korean retail stores? Even IVE also sold their japanese album via Soundwave store