I dislike how the promotions are already decided before hand and none (especially yg) capitalize on bsides because some are not just getting attention but are doing better than the main track. These bsides deserve an MV and the company should find the budget to film one. Just a performance or promotional video is not enough.
What should companies do about viral bsides?
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Popular for an instant some songs were wasted because companies didn’t try to capitalize it for example shoot was going viral but the hype went down because they didn’t even promote on tik tok
But the OP's argument that a performance MV isn't enough and they should make full scale music videos. If a song is already popular, no one is going to care if it has a fancy music video. Money is still extremely popular despite the fact that it only has a performance MV.
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Maybe special performances of sorts would be cool?
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Do a better job in the next comeback.
And by that I mean, not promoting just the main track and call it a day.
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should've been a title track tbh
right
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I hope they perform it on music shows
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Why spend millions on a fancy MV when it's already popular?
Good point, iconic dance practice seems like oaky choice
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some companies did well jumping on the viral ship
E.g.
Kara with Mister
Blackpink with Forever young (promoted on music shows but still no MV)
I guess sometimes things are pre-planned. Even if a bside catch attention later, the acts might not have time to promote on music shows and company might not be able to book promotions
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