Why did UMG betrayed SM? 34
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UMG probably thinks BH is bigger than SM (4) 12%
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They were unsatisfied with the results of SuperM (12) 35%
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They are just stealing industry secrets from all companies (4) 12%
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UMG think BTS association will help them profit more (14) 41%
According to fan lore, UMG begged SM to make a super group. They relented but at the end they said "fine...". Then SuperM was born. Obviously SM had nothing to do with it and they did not rush out a makeshift group just to capitalize on the global kpop hype created by BTS and which NCT didn't have the reach for.
But now there's news that UMG once again begged another Korean company, this time Big Hit, to create a new global bg. Obviously Big Hit must have relented but UMG gave them an offer they couldn't refuse.
Why do you think UMG betrayed SM and went to work with Big Hit instead for their bigger project?