Why does Sm give Aespa so little outside/variety content?

Quote from itiswhatitisss

SM did this for RV & NCT too, not sure why

Don't think we'll be getting proper regular content until 3-4 years in their career

It's amazing how they achieved so much in spite of it tho

since you seem to know a bit more my friend

when you said SM did this too - you meant that for the first year or two it was the same with RV and NCT and only once they were no longer rookies did the content ramp up? is that correct?

Because they’re still new. Can’t wait the day we get more varieties

Is the BP way. Oh, LSM, you little rascal.

Quote from quarkie

Yes. idk about Red Velvet, but yes definitely for NCT. They launched the NCT Daily YouTube channel in late 2018 which was the main place for them to do variety content until the channel restructure (now they use the group branded accounts.) In the beginning it was things like Johnny's Communication Center, ChenJi's This or That, and behind the scenes and vlog videos but it slowly grew into mini series content like Hit the States and the Relay Cams. In 2020, they really started using variety content to promote the comebacks too and now several members have their own little YouTube shows (JCC and This or That are still mainstays, but there's also Enjoy the Challenge, Finding a Person with Kim Jungwoo, Kun's Cloud, Master Chef Moon, etc).

thanks for that info my friend