I mean in the last few months or so, we're kinda seeing less girl crush and more cute/bright concepts.
We have Oh My Girl with Dun Dun Dance and Nonstop, they brought a bit of fresh air into the industry at the time.
STAYC, ASAP is a very bright and bubbly song
Brave Girls' 'Chi Mat Ba Ram' is more bright and refreshing
TWICE returning back to their bright concept roots with Alcohol-Free
Weeekly gaining popularity internationally(and rising in Korea) with After School
At one point fromis_9 were rising on the Melon Daily Chart with WE GO(but failed to enter top 100 :() and rising on other charts
Not to mention newer debuting groups like Lightsum and woo!ah! are far from girl crush.
Where are all the people who were complaining about companies hopping on the girl crush trend?