They have signed a contract with the Chinese music platform NetEase on the exclusive distribution of their songs.
The stupid thing is that this platform controls only 16% of the streaming market
84% of the Chinese music audience can't listen to BTS, IU nor Gidle! O_o
forum.allkpop.com/suite/attachment/71193/
You may say that it doesn't metter because those who are interested in kpop use NetEase. But it's not the case... For example 3 million users are following the Senior Singer on QQ Music (even though they can't listen to her songs)
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So are these companies stupid? Okey, they accepted the deal because NetEsase probably proposed a lot of money. But they deprive themselves of 84% of the Chinese audience... It's strange....