Like the gym idea for Kpop groups. Honestly, i know flower boys are popular and trendy right now with Asian fan culture (and masculine types like Wonho are just outliers) but it's really nice to see BH is smart enough to realize that to gain market share in the West, you can't do it with 5'8 132 lb pretty boys alone. Male sex appeal has to include some muscle!
I hope more labels realize this, and instead of spending so many hours dancing, they design a weight training program that will buff their idols.
Same for girls too.
Idk about west market and muscles are related. I mean, there're a lot of asian musicians can go to the west with their music and not just because people seeing their physical beauty isn't it?
Bighit provides gym room even in old building, but they don't force their artists to getting buff. They're free to choose to form muscles or not, as long as they're still healthy 
at least there're 3 members of TXT who refused to workout and didn't care much about their body shape :-D they only started go to the gym in new building.
they keep mentioning new building, thankful to 
Y 
