Is it true some popular twitter accounts/social media accounts are paid by compaines to only promote their groups/specific group?
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Yup, some companies and artist run some fan accounts. It makes sense in you can control how people view your artist/group and people view it as organic marketing because fans running account.
Not Kpop related but I remember pop artist Normani was caught running her own fan account. Twitter killed her over it
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I know that companies pay accounts like Koreab00, Popbase, etc. to write posts about their artists. In fact, I suspect that controversial tweets with hundreds of thousands of likes criticizing idols are inflated by bots bought by the companies themselves to generate buzz.
I'm not sure about fanbase accounts, but they probably have contact with the companies.
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At add to OP's point, iirc 5050's company spent hundreds of thousands of dollars getting influencers to promote Cupid. That came up somewhere in the early parts of their lawsuit
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Hi,
Yes - this is facts. True engagement has declined. When I say true engagement btw, it means genuine engagement (like conversations that actually make sense within the context of a post). It's about clicks now.
Fake news spreads online faster than the genuine truth and when companies like Meta stop paying for 3rd party fact checking, you can get away with more shit.
Drake for example - owns quite a few bot farms for engagement. Other Companies/Artist PR pay him so they could use this service.
TAG PR is another example. They specialize in Reddit and Twitter engagement to manipulate public opinion. The NY Times even wrote about this, and there's tons of proof online on YT vids of spam comments, hate comments that get massive like numbers even after a comment just got posted.
-knysom
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