Which big4 company comes up with the best concept photos?

SM. Even their bgs have aesthetically pleasing and original photoshoots, and each group have concept photos that suit their image and stand out

SM. Next Level's concept photos solo YG, SM, and JYP easily.

SM and it’s not even close

They have very creative album covers, boxes, concept photos, very creative merch and etc…

I'd say hybe..ONLY because of LE SSERAFIM's concept photos.

SM

jypapi !!!!

Those see thru pants tho..

SME and this isn't even a competition.

Flashback to KTL teasers with their red paper and a dream

Quote from bagelbaguette

i took a look and its hideous tbh

i couldve done better in my closet

Thankfully their MV wasn't like that kkkk

concept photo wise - SM