HYBE IS BACK OBSESSING ABOUT AESPA

They are so back to their 2022 mediaplay with aespa

When they were suddenly tons of articles about aespa concept being out of touch and not being trendy anymore

Aespa being out of the S rank GG

WELL i guess HYBE never lean the meaning of Creativity cuz they are back doing the same thing again

BSH must be like this right now writing what journalist should put in their next articles to try to shade aespa :

Quote from Sorrybae39

while you are obsessing about HYBE ... every day, this forum is HYBE this HYBE that ..

Oh no minion army is mad 🥹🥹

Quote from Taemin-Identity

I’m now convinced that Aespa lives rent free in Hybe’s mind

Aespa have a mansion in Hybe mind

He's more focus on obsessing about aespa than promote their group at this point

Quote from lidora

these little jabs are the only way they mention Aespa without naming them or outright shading them then I think this still tiptoes the line of okay

Well even if they aren't naming aespa, it doesn't change anything cuz they are literally mention thing that only aespa do

Iron taste = it's what koreans call aespa music

Superpower = it's literally the concept of Supernova era

Cyberpunk = aespa is the only group in kpop doing this concept

It's so obvious that they were targetting aespa that even if they didn't name drop them it make pretty much no difference

Quote from lidora

Everybody wants to promote their grouos as something distinct, it's marketing. BUT. I did not see the whole article,

Well the whole article

Is about how every kpop group is currently doing iron taste music, and how superpower and cyberpunk aesthetic is predominant in kpop

But watch our group they aren't doing this they are doing something original by bringing back nostalgia

The funny thing is that this article only talk about qwer, seventeen and illit And just name drop quickly newjeans

When actually if we have to name drop 2 groups who really broyght the youth nostalgia and actually brand themselves around it, it should have been newjeans and riize

Quote from Varenka

It makes sense that they would go after aespa: they're probably the shakiest top group after Le Sserafim, but Hybe obviously will not to go after its own, especially when Le Sserafim is looking toward the west anyway; (g)i-dle is going into their seventh year, meaning that they're going to slow down into solo activities soon enough, so Hybe doesn't need to worry about them for much longer; and IVE is too big for Illit to take on.

It actually have nothing to do with ive being too big 😂😂

Aespa just release the biggest comeback of these years

They are going to take the #1 spot for album of the year on circle etc....

And illit is coming back the same day than aespa

So they are trying to diminish aespa and their value to create bad buzz around them before their comeback

For illit to have the advantage when they'll be back in october

Quote from icyruios

Back obsessing?

Please they never stopped

True

Anybody who's not following kpop

Would believe that aespa is a HYBE group considering how much hybe always try to name drop aespa

Also kinda of shocking how HYBE try to summary G-idle as a "me", us", "we are the best" type of music

When G-idle music always try to have some kind of feminist message in it or talk about women taking their power back by being sexy for themselves

Yet these messages went way over HYBE head 😑😑😑

Why i'm not surprise

+ the fact that HYBE still find a way to name drop Blackpink when blackpink haven't had any group activities for the past 2 years

I tell you they are obsess

Quote from someone00

It's embarrassing how obsessed hybe is with sme in general.. pretty and talented girls Aespa making Hybe mad.

Well seems aespa isn't the only girls making them mad

Cuz calling g-idle songs with feminist message, and summary it as just a group singing about "me", "us we are the best" isn't better

Or Hybe still name dropping blackpink in their mediaplay when the group didn't have any group activities for the past 2 years

Is an obsessive behaviour