Certainly didn’t expect such a huge fall they were 30 last month. Did they really doom themselves siding with MHJ.
New Jeans Brand Value Ranking
-
Brand reputation is a bragging rights thing, not a legit metric. It's nonsense and seeing how certain reporters are have been using this to bring up certain other groups, one would think deliberately so.
They're still getting new cfs and campaigns, have not been dropped by a single brand even the Shinhan bank and there are have plenty of articles about how their advertising appeal is as strong as ever
-
Their members were doing like blackpink's too, all of them on top 10 on the female idols category month after month with one of them getting #1, idk if it was minji or another one... But now in the most recent one barely 3 of them made it into like 80s position...
The fact it took newjeans to make some kpop fans realize what onces have been saying for years, that this brand thing is so manipulated and fake asf, because contrary to the brand ranking newjeans and their members are killing it on korea.
-
-
-
-
-
Excellent overview. BTS, Black Pink solo members and IVE is in the middle of a comeback so community index (I am assuming media and social media hype) has gone up a lot. Previous months BTS and Black Pink was second and third behind NewJeans so a decent bump in awareness helped them pass NewJeans who have been in a “dormant” phase. It’s still impressive how high like you mention NewJeans is still in community index. Perhaps it was helped with short burst from their Coca Cola Zero song?
-
-
-
Participate now!
Don’t have an account yet? Register yourself now and be a part of our community!
