In this current gg landscape, Hybe is still dominating as they have two girl groups that are doing well and one rookie with a viral hit both in Korea and internationally. NewJeans didn’t do as well as before, but that’s understandable given their current situation. Groups like Gidle and Aespa have been in similar situations and managed to bounce back. Lsrfm and Illit are receiving a lot of backlash too, but their songs are still doing well and this probably hardly giving any effect to them. So, I wonder if any of the big 3 ceo trying to make the whole situation more complicated for Hybe gg.
If Lee Soo Man were here, he would definitely take this opportunity to worsen the situation and try to bury all three of Hybe’s girl groups or at least ruining their reputation more to give more space to his own gg. More media plays, attacking the girls personalities, and creating more rumours to escalate the situation—it’s just a rare opportunity to exploit the weaknesses of all Hybe girl groups at the same time. Hybe is busy fighting for themselves, and these three girl groups are at their lowest point with less protection and guard. Fans would likely think it’s the work of the the opposite parties and will not suspecting outsiders, which is a bonus.
SM and Tbl will debut their girl groups soon too, and Baemon's biggest rival is Illit. So, Illit, Lsf and Nj downfall will be celebrated by these companies. It's such a perfect timeline to get rid the 3 biggest competition from the biggest company at the same time.
But don’t take this seriously. I'm not the CEO of any of the Big 3; I'm just curious if they will use this opportunity to weaken Hybe's domination in the girl group landscape. Because honestly, in business perspective, the timeline is just perfect for them.