newjeans comeback strategy is going to destroy their momentum

Considering we all starving for new NJ music, it will do that numbers, don't worry.

The main important thing is if the songs and concepts are a hit. Ador seems to choose well when it comes to music. Also, Ador do trendy things so watch this strategy became popular too.

The reason why they smash is because they don’t have a traditional K-pop rollout. They’ll not flop.

tbh they'll be fine, they are already so big that no matter what they do or what album rollout they come up with, they'll never flop.

That coke zero CF peaked at #4 in Melon Top 100.

They are following BP with a less is more strategy. Maybe it will work, maybe not.

The problem is a clone has suddenly appeared with as good if not better visuals and they seem more fun and have more personality, and Belift is not going to gatekeep them. So they are going to eat into the same market that they share. Notice that MJH suddenly announced NJ release schedule 8 weeks in advance, 2 hours after Illit got into Spotify Global 200.

Quote from DaisyTheGenuine

How is everybody misunderstanding the rollout but me

May: Korean comeback + cf song as bside (cf song is likely English)

June: Japanese debut + cf as bside (again, likely English)

I can't wait to be honest. Finally getting invested in 4th gen GGs and NJ is my number 1

Quote from DaisyTheGenuine

Ofc they are

They're simply the best

Need more bops!

Quote from mygsbeat

thank you for this 😭😭😭❤️❤️❤️ i feel a bit better

Daisy explained it well and I'm still confused

Quote from K-PL

That coke zero CF peaked at #4 in Melon Top 100.

They are following BP with a less is more strategy. Maybe it will work, maybe not.

The problem is a clone has suddenly appeared with as good if not better visuals and they seem more fun and have more personality, and Belift is not going to gatekeep them. So they are going to eat into the same market that they share. Notice that MJH suddenly announced NJ release schedule 8 weeks in advance, 2 hours after Illit got into Spotify Global 200.

Omg omg omg i’m going to have an aneurysm. You guys are so dense and up your own that you cant pay attention to more than 1 thing.

Ador said they were waiting to announce the next promotion of NewJeans until IllIt debuted

hope the cf song its like gods

bc that their best and only song ever

honestly I'm not a big fan of the rollout either. I was expecting an album at the middle of the year. What I liked about them the most is how much content (MVs, performances, etc) they have each comeback, a digital single with a CF b-side won't do it for me

The way they are planning things I think they expect fans to see and treat this Japanese debut as a traditional comeback. They way they worded make me feel they plan widespread distribution for fans outside Japan

This also means they probably are expecting the main comeback to take place only in then late half of the year. Close to awards and shows and such which is also not my favorite date to comeback but I digress

I presume both the Korean single and the Japanese single will have physical versions, but does anyone know if that’s a fact? If so, is there precedent for a CF song being included in a physical single along with a ‘normal’ comeback song? I presume the CF company is essentially paying for the whole comeback in that case.

Quote from DaisyTheGenuine

Girl's Day Hello Bubble was a haircare cf that was also put on their Love Album

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Interesting. Looking forward to seeing how the comebacks play out.

I guess time will tell my friend

Quote from DaisyTheGenuine

Girl's Day Hello Bubble was a haircare cf that was also put on their Love Album

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Imagine they just cover this. As a girls day stan i haaaaaaaaaaaaaaated this release