How much do you think individual member's popularity is affecting ITZY charting

Quote from icyruios

It's just a random thought but I think individual member's popularity plays a lot more in charting than we thought

When ITZY first debut there was a lot of hype for the new members I remember.

But not sure what happened but after Not Shy and Mafia it seems like their charting wasn't as good.

Remember the most recent song that charted high? It was Sneakers. And coincidentally remember who went viral during that era?

External Content youtu.be

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

This video got a lot of views and hyped Chaeryeong way more than she was before and more and more people started checking on her and ITZY out which I think might have also affected Sneakers charting way more than what we thought

But comebacks after, there wasn't any like viral moments of any members.

JYPE's fear of his groups having a "Suzy" might have been his biggest downfall that he is subconsciously (or maybe purposely) restricting the growth of individual member's popularity because he is afraid they will outshine the group, but that reason might be the reason why his GGs recently weren't able to reach the charting heights they once had.

IVE we know they have 2 powerhouses of Wonyoung and Yujin. The other 4 members obviously aren't on the same level of popularity and if Wonyoung/Yujin weren't in the group I doubt IVE would be able to do so well. This is not saying the other members are unknown because they are actually doing fairly well but we know the gap is huge not just between those 2 and the other 4 members, but also between them and the rest of the industry.

LSFM I feel is a group where all members are pretty known. The recent Google search results reflected that a bit, with Sakura being the only 4th gen member in top 10 most searched GG idols and the whole group is in top 50.

aespa has Karina and Winter. Karina is really really popular, maybe only after Wonyoung/Yujin in Korea. Her Instagram followers are no joke.

New Jeans members are all pretty known as well. I don't follow the group ad closely but I see members being brands ambassador and stuff.

I also don't follow NMIXX that closely but somehow I feel Haewon is also everywhere. I see her on shows and MC gigs.

I don't exactly see the same happening to ITZY. I MIGHT BE WRONG ABOUT THIS, but just based on memory ITZY seemed more focused on touring and stuff now in their later years and didn't really spend the time to build their individual popularity. They don't go on shows, they don't have as mu u solo gigs from what I remember. They don't even have personal Instagram of which many of the above stated groups have.

Maybe it's also the music, because groups like StayC don't exactly have that big of a fanbase but Bubble and Teddy Bear did so well for a non Big 4 group. So well might be an understatement they actually did amazing.

But yeah I feel the member's individual name is one of the key reasons as to why they aren't charting as high as they used to. Because they released songs like Loco which were more reminiscent of the Dalla Dalla/Wannabe sound but that didn't do well and of all songs that did well it's freaking Sneakers where Chaeryeong had a viral moment

Display More

that's also what twice and nmixx do. they don't have enough girls with the star quality to succeed. twice has a lot but apart from nayeon and dahyun, it's foreign members like mina and sana. jyp is stupid and late in making individual schedules twice

they did the same thing on itzy. Instead of making a promotion for Yuna as MC, he sent the less charismatic Yeji as MC. Instead of making Ryujin the center, he actually made the position less appropriate.

What's even more stupid is not to let Yeji's ambassadorial debut suit Yeji and Ryujin very well. they practice the brand's soloist vibe with the ultimate individual

Lia and Chaer would be suitable as OST singers and guest stars on a variety show

Yea a more honest assessment would be

- JYP continue to invest substantial money in the group and the members continue to have top tier vocal and dance performances.

- Relative popularity has decreased a bit since their peak, but they remain one of the top girl groups. Their most recent album sold 1.3m copies, for some perspective there are groups who sell 250k albums, 100k albums, 50k albums, 20k albums, 5k albums, etc with releases.

- I feel like they are still in a position where all it would take is JYP picking a title track that really resonates with the public for them to have a sudden super successful comeback run where they top the charts and win a lot of music shows. This is the one area where I would say the other big companies are dong a better job at picking songs than them at the moment.

Quote from j1assa

Ya, penilaian yang lebih jujur

- JYP terus menginvestasikan banyak uang dalam grup dan para anggota terus menampilkan penampilan vokal dan tari papan atas.

- Popularitas relatif telah menurun sedikit sejak puncaknya, namun mereka tetap menjadi salah satu girl grup teratas. Album terbaru mereka terjual 1,3 juta eksemplar, untuk beberapa perspektif ada grup yang menjual 250k album, 100k album, 50k album, 20k album, 5k album, dll dengan rilis.

walaupun itzy merilis lagu new jeans mereka tidak mendengarkannya lagi. Berkali-kali publik dan penggemar dikecewakan hingga identitas yang ada di kepala mereka adalah apapun yang dirilis Itzy pasti buruk. lebih ke kreatif, jyp harus membangun kreativitas dan menciptakan momen yang viral lalu mempertahankannya. Sayangnya, momen-momen konyol jype viral sia- sia

imo you either need great songs or many top tier visuals.

If you have many top tier visuals, like Twice or BP where every member is a top tier visual, you can get away with churning out average songs.

If you have great songs like NJ, the visuals don't matter.

But its really rare to have back to back great songs, so the best line up is a top tier visual line up.

Itzy have above average visuals, but not top tier. So they are where they are now because they haven't had many back to back great songs.

yuna was their best bet at an it girl. maybe yeji too