THREAD
SM executives who ousted Lee Sooman and led an internal rebellion for Kakao are using the company’s money to “take care of the founders." According to the IB industry on the 17 Nov, SM Ent acquired artist management business 10x Entertainment for 2.2B.
The acquiring company is Kreation Music Rights, a wholly owned SM subsidiary headed by former CEO Lee Seungsoo (Chris Lee). 10x Ent was founded in 2020 and the only artist is Kim Woojin, a former member of JYP’s Stray Kids.The company only has 3.12M cash on hand and its liabilities exceed the assets by 800M. SM paid a 3B management rights premium to acquire it. An industry observer said that this was the first time an agency with only one act has been acquired.
Even within SM, the acquisition of 10x Ent was controversial. Four people are listed as 10x Ent directors: Choi, Yoon, Lee and Kim. Choi and Yoon hold concurrent positions within SM Ent. Choi was the CEO of 10x Ent until Sept when the acquisition took place.Choi is the head of SM Ent’s IT Business Center and Yoon is a senior employee of SM Ent and serves on the ICT team. Choi is known as the right hand man of Chief Strategy Officer Jang Jae-ho. He co-founded Mystic Story in 2013 with Yoon Jong-shin.
He then left to start 10x a company that combined IT and entertainment. It did not really do much. In 2021, Choi joined SM Brand marketing after Lee Seungsoo recommended Choi to Lee Sooman as a new business expert.Choi proposed many business ideas to LSM including using SM Brand Marketing's main business (artist merch) and combining it with IT tech. His proposals for blockchain, bitcoin, NFTS, etc were not used because there was no substance to the proposals.
Along with Yoon, Choi was one of the three people recruited by CSO Jang Jae-ho to carry out the rebellion. These are the people that CSO Jang trusts and relies upon as he operated without a formal designation.(Jang was fired in Oct 2022 and came back on 13 Mar when Hybe pulled out of the takeover battle). Choi and Yoon were later elevated to official positions (within SM) after the successful revolt by the current execs which led to ousting Lee Sooman and blocking Hybe’s tender offer.Choi and Yoon moved into SM headquarters in March after the management dispute had been resolved. According to internal sources, CSO Jang promised to buyout Choi’s company to the extent that he could using SM Ent’s funds without board resolution and promised to compensate him in other ways in the future. SM Ent tried to take over 10x but because it was controversial within the company, they secretly acquired it using Kreation Music Right.