(Machine translation)
tl, dr, the owner of Fifty Fifty is launching a boy group next year, and is now trying to raise 10 billion won, or about $7.5 million. He is valuing his company at 80 billion won, or about $60 million.
He is showing the same behavior the owners of GFriend, Momoland, Chungha and Brave Girls demonstrated.
Granted, he seems to be intoxicated by his sudden jackpot from nowhere and is listening to a bunch of people.
KPop is full of fly by night owners, owners who fail to pay, owners who use their acts to enrich themselves, etc and he is already showing the same symptoms even though his act is just starting. He demonstrated that he is there for a quick buck, and he lacks any long term strategy.
It was the owner who selected Saena, who is not the oldest, as the leader. Why, only he knows. But by doing so he created a huge burden to the group since Saena does not contribute to its western popularity.
Given that he revealed his intention too early, it seems that he is not as smart and wise as some people might claim , and it is Western companies noticing FF's potential in the west (the two members actually singing, not the other two) and calling the shots.
I don't think he will continue to own FF 12 months after from now if FF's journey does not stop. The OST is hyped in K-O-R-E-A, ironically, but other than musical movies or some blockbusters, how many OST songs which are not the title are remembered after the movie run is over? And barbie is not a style of movie which is likely to be popular outside of USA.
Again, given the behavior of the owner, potential foreign investors will see him as a liability. Since he has no K-O-R-E-A-N base to fall back, he will probably be asked to leave, along with the two rappers, as the main members become full Pop acts and cutting ties from KPop for good.
