Is he going to clone idols vocals with that new app they acquired?
Billboard launches K-POP Issue?! Bang PD on first cover
-
-
-
have long doubted that the entities that create and produce music will remain human. I don’t know how long human artists can be the only ones to satisfy human needs and human tastes. And that’s becoming a key factor for my operation and a strategy for HYBE. We were able to acquire a company, Supertone, that can clone voice completely. Not just tone, but also intonation. So for example, we can record your voice and then put or apply Angelina Jolie’s intonation or her speech and make it into a completely different voice. And this technology can also replicate the character of a person, in any language. You can make the voice older or younger. Currently we’re running some small-scale projects with this company, and one of them is scheduled to be published and rolled out in May. Inside our company we call it Project L. It’s still in the pilot stage.
Creepy as hell
-
-
Display More
How are you preparing HYBE for the rise of generative artificial intelligence?
I have long doubted that the entities that create and produce music will remain human. I don’t know how long human artists can be the only ones to satisfy human needs and human tastes. And that’s becoming a key factor for my operation and a strategy for HYBE. We were able to acquire a company, Supertone, that can clone voice completely. Not just tone, but also intonation. So for example, we can record your voice and then put or apply Angelina Jolie’s intonation or her speech and make it into a completely different voice. And this technology can also replicate the character of a person, in any language. You can make the voice older or younger. Currently we’re running some small-scale projects with this company, and one of them is scheduled to be published and rolled out in May. Inside our company we call it Project L. It’s still in the pilot stage.
Are you worried that people could use that kind of technology to imitate the voices of BTS members for profit?
Of course, but that doesn’t keep us from pursuing it. I believe regulations and institutions must be put in place and social consensus [around AI] should be made as soon as possible. Recently, Hollywood’s Writers Guild of America drafted a document to handle AI writing scripts. Rather than keeping AI from writing scripts or not using AI, I believe it is a more appropriate to respond to such change in society.
Interesting
Him and LSM are so similar when it comes to this like... wow
-
-
The usual mess about nfts is still there, he talks about implementing 360 deals in non k-pop markets, american and Japanese artists should be scared lol
-
-
-
Interesting
-
-
They actually released a lot of articles
K-Pop Music in 2023: Artists, Industry Leaders & MoreK-Pop Music in 2023: Artists, industry leaders and the genre’s biggest news and issues.www.billboard.com -
-
They actually released a lot of articles
the one about singles covers a lot of ground discussed here lately.
spoiler: no real resolution, just debate.
Executives who work in and around the genre are quick to pinpoint one big reason for the recent lack of K-pop in the upper reaches of the Hot 100: In June 2022, BTS — which has topped the chart four times on its own and twice more as a collaborator with Western artists — announced its potentially yearslong hiatus. “Their vacancy is definitely going to put a bit of a hole in the market,” says Eddie Nam, CEO of EN Management (Eric Nam, Epik High).
Why K-Pop’s Success Transcends Hit SinglesWith BTS on hiatus and singles less dependable smashes than albums, Hot 100 domination still eludes many big K-pop acts. But is it even crucial to their…www.billboard.com -
The BTS/Blackpink solo project article is here
What’s Next For BTS and BLACKPINKWhile the groups continue to thrive, Billboard checks in with their members’ solo efforts so far.www.billboard.com -
Participate now!
Don’t have an account yet? Register yourself now and be a part of our community!
