It doesnt make sense to me that groups like BlackPink and Aespa have their comebacks delayed so often. Like aren’t you putting millions of dollars into this project? Aren’t there hundreds of people working on this? Aren’t you practicing choreo for years? Arent the songs recorded originally like months ahead?
How do these conglomerates not have their ducks in a row before they announce anything people will be obviously keep track of? Is it like a marketing strategy to build hype?
I’m genuinely confused like what goes wrong?