Big Hit Entertainment will be changing their official company name to HYBE Corporation.
According to reports on March 10, the name change marks Big Hit Entertainment's transformation from a management agency for acts like BTS and TXT to a comprehensive content company. The label made the announcement through a report with Korea's Financial Supervisory Service.
Company head Bang Si Hyuk previously expressed, "We'll become the world's leading entertainment and lifestyle platform company. By removing 'entertainment,' we'll have a new, comprehensive image as a general content group, which is our mission."