Like 2021 couldn't be more strange and sad now BigHit announced change of name to HYBE Corporation!

  • Big Hit Entertainment will be changing their official company name to HYBE Corporation.

    According to reports on March 10, the name change marks Big Hit Entertainment's transformation from a management agency for acts like BTS and TXT to a comprehensive content company. The label made the announcement through a report with Korea's Financial Supervisory Service.

    Company head Bang Si Hyuk previously expressed, "We'll become the world's leading entertainment and lifestyle platform company. By removing 'entertainment,' we'll have a new, comprehensive image as a general content group, which is our mission."


    https://www.allkpop.com/articl…-name-to-hybe-corporation

    External Content www.youtube.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

  • If they change that iconic logo on their music vids, I will be mad (I know they'll change it, but still, it was so good!).


    Probably has to do with their recent mergers with vlive and buying out the biggest chunk of SM.


    Hate to see that logo fall by the wayside, though. Curious what HYBE is supposed to stand for.

  • JYPE, HYBE...it's not too mouthful, still sounds good to me. so no more BH abbr. after this. now i can talk about BH ent without people mistaken me for talking about bighit :pepecute:

    I bet they will read this as "hype"

    External Content www.youtube.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

  • External Content twitter.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.


    Lol but seriously,


    External Content twitter.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

  • External Content twitter.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.


    Lol but seriously,


    External Content twitter.com
    Content embedded from external sources will not be displayed without your consent.
    Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

    I was about to comment that HeYo hitman Bang Entroduces :angryr:

  • If they change that iconic logo on their music vids, I will be mad (I know they'll change it, but still, it was so good!).


    Probably has to do with their recent mergers with vlive and buying out the biggest chunk of SM.


    Hate to see that logo fall by the wayside, though. Curious what HYBE is supposed to stand for.

    Personally I don’t think the logos should even be on the MV, I think it’s tacky when labels do that.. I also think all BH labels artist videos should be on their own YouTube channel.

  • Thank you for clearing things up :thumbup:

    Glad they still keep the BH name

    Also I'm wondering where the new gg is under now? :/

Participate now!

Don’t have an account yet? Register yourself now and be a part of our community!