It only translates to fame for as long as your group is promoting actively.
so... it's important when you are still active right?
It's like seize the chance? make the most out of it?
good point
Being called “it-“ isn’t very important but being popular and influential is. As a celebrity that’s essentially what your career is built on.
can't code for too long...hands will start hurting
I kind of agree with the OP, that It-ness has a turnover rate of about 3 years.
Or rather, even if a person remains extremely popular, trending etc., The tenure for It-ness is 3 years.
Because at that point, trendy popularity is something familiar and taken for granted from them.
Whereas IT-ness has something of newness associated with it.
Anyway, it-ness has no specific definition, it is like power "a shadow cast on the wall", if enough people think so it is.
It girls get plenty of good brand deals (millions $$$ worth)... although to become an It girl you need brand deals to begin with, but being labeled "It girl" helps them get even more. Unless you think millions isn't a big deal, then it is clearly important, and they still tend to get better deals after their 3-year "It" time has past.
There could be a debate about exactly what counts as an It girl, since there are plenty of idols that might not technically count but are still making millions in brand deals.
If you asked whether being an "it girl" is important vs. a very successful non-"it girl" idol then the answer is: not really, depending on your definition.
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