The Big 3 basically created k-pop and throwing in "HYBE"
why are people comparing a big corporation like cje&m/kakao to a company like SM, YGE and JYPE it's dumb
HYBE labels like source music, pledis and bighit won't last nearly as long as the big 3 and I find it offensive that people are trying to change the meaning of the big 3 to fit their own liking, but not looking at the history as to why that term exists.