Why some groups having one month teaser period before comeback?

3 weeks it's already a lot unless it's a debut

Like girl if u don't hurry up and give me the damn music

I tend to forget a comeback is happening when they announce it ages ago.

But companies are doing this to open the albums preorders more than one month before.

But imo a comeback should be announced 3 weeks before while opening the preorders and then teasing it 2 weeks before the actual release.

So the wait doesn't seem THAT long

Quote from KaiRismatic

I tend to forget a comeback is happening when they announce it ages ago.

But companies are doing this to open the albums preorders more than one month before.

But imo a comeback should be announced 3 weeks before while opening the preorders and then teasing it 2 weeks before the actual release.

So the wait doesn't seem THAT long

this

Quote from bobsyouruncle

this

It's not like kpop groups need all that time to even sell 500k/1M albums at this point right?

Even 3 weeks are enough for that if not less

ye its getting old

also the ones releasing snippets 1 month before the actual title track need to stop.

im talking about jyp

Quote from atropos

Has anyone except jyp done this?

Quote from atropos

Most probably the main reason. But i don't think the sales would be all that different if it was done in around 2-3 weeks.

Exactly, that's why I find weird announcing and teasing comebacks a month before

But does It really make a difference? If they are dropping the comeback after 1 month the teasers start dropping or 2 weeks it won't change the date of the release.

I just don't attention to teasers

I will listen to it when it's out

It doesn’t even build hype for me. Like two weeks is ok. But one month for teasing is wayyy too much.

because granny generation fans likes to have their notifications sent by mail with postal stamps on the envelop and a seasons greeting card included

and the reply to the notification will also be sent by mail back to SM so it's gonna take longer

so two months is ideal

yeah one month def feels like too much, two weeks is a better period (honestly i don’t even mind 1 to 1 and a half weeks either), with an mv teaser dropping 1-2 days before release

For me, one month doesn't feel too long because the company didn't give fans the timetable making fans living on the edge of the seats everytime until their comeback.