oh, okay. it's not accurate for bts. rapline biased armys couldn't care less about the poll but for some reason v and junkgkook's biased army/solo stans/akgaes were (are?) really into it, they think that winning a poll proves something
but isnt that the truth? jk and v are way more popular than the rappers. no poll shenanigans necessary
i love bp and everything but it seems like a low effort cash grab. it includes 10 song performances we've already seen but at a different angle or something. thats going to be half the movie. thats corny
Display MoreI think there’s some confusion here around how marketing works. Brands always say they approached an artist or they loved an artist - no one gets on TV to talk about how the sausage is made (trend hunters on both sides looking for people who fit their needs/aesthetic, brands reaching out to companies and artists, companies and artists reaching out to brands OR filtering through offers to find ones that match their target goals.) No one is going to put out a story talking about social listening and segmentation and the role it plays for brands. LOL
I suppose we’ll have to disagree, because it sounds like you think there was no marketing involved, or that the marketing played no role in BP’s success.
I still think some smart marketing moves were made to help BP break the West. As I’ve said, it’s the combination of smart marketing decisions, the music and the personalities of the ladies.
I'm not saying that bp's marketing team doesn't do anything or help to an extent, but i just don't think they don't have a particularly special team and i wouldn't say they played a major role in bp's rise. Pretty sure the other YG artists have the same team so clearly they're not capable of creating superstars on their own. Like i don't think it makes sense to call it a genius move to collab with big stars when that's just an obvious natural step to take with an artist of bp's level of fame. Any other label would've done the same thing and YG's team can think all they want about getting Ikon or whatever an A-list collab, it's not going to happen. It takes much more than just having the idea.
But that's not what I said tho - I did not say they were "all marketing," but rather that some shrewd moves were made in marketing them in the West - I've bolded what I said below. Regardless of whether BP had tons of promotion, they had some really smart promotions and marketing in trying to cross over. I don't know why people think it takes away from their group's success to say there were some clever and tactical marketing elements involved. Kpop groups, in particular, are built on a marketing base - a specific look, talents, vibe, aesthetics, elements to address a niche or style in the marketplace, as well as elements that talk to the fan base (whether social media or products). Marketing is not a dirty word, but rather makes the kpop world go round.
Appearing at Coachella was a really big deal and generated much attention and earned media (i.e. people were writing about them for free in news stories). Although they had appeared at Kcon for several years, it was Coachella that generated all the stories. There were also really savvy moves made in the collaborations (fairly mainstream younger artists who are popular with women) vs just grabbing people who appear on anyone's track, like a Pitbull.
I still stick my original point that "Of course it starts with the music and talent and personalities of the women, but I think a lot of smart moves were made for their brand."
So what smart tactical moves are you talking about? Coachella and the Dua lipa collab weren't even YG ideas. Dua lipa herself said having blackpink appear on her track was her idea. Coachella founder gave a speech at a school about his plans to make caochella a more diverse/international event and named bp among other artists as potential performers and this was months before their confirmed attendance. Then he personally flew to SK to invite them so it seems like that was more of a coachella idea.
The opportunities bp got have more to do with them having the demand and popularity to make them possible. It's not like other labels just didn't think to get A-list collabs, they just can't in most cases. Too many people want to say blackpink's success is thanks to their super genius marketing team when in reality that same team wouldn't be able to do anything with the average group.
if bp don't release a physical twice will win it. decent charting, good sales, probably stronger in voting compared to aespa.
but also numbers matter so much with awards below daesang level. award shows like to spread out the awards so that all the big attending artists win something. aespa would already be winning rookie awards and i don't think they would let twice only win some low tier award like best dance cos they might not attend
i think there will be a decent jump in sales with their next release. all their current releases were spaced just 1-2 months apart from each other and so soon after debut. i think its too early to call them flop. you wouldve said the same about nct and straykids.
also bg digitals are irrelevant unless its like bts/bigbang level. its not even that much money at the best of times so for groups that get a tiny amount like NCT, enhypen etc it wouldnt matter if they had none at all because theyre getting 99% of their money from physical sales + touring anyway
Stop lying. The gap is MASSIVE
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Display Morei'm sorry but in which parallel universe do you live ?
Aespa is the only 2020-2021 group who enter Melon 24h with their debut singles, they peaked at #74
meanwhile StayC couldn't even enter the chart with So bad '-'
BM have more stream than So bad etc..
i wasnt lying i just got mixed up. i do think aespa has better chances all im saying is i wouldnt say not having physicals "means nothing". ioi won MAMA rookie award against bp despite having worse digitals because bp had no album. it happens
its not really the same situation though. there wasnt much competition for itzy, the other nominees weren't selling much and they didnt even chart at all while dalla dalla was like national hit level.
meanwhile stayc has good sales, their debut charted better than aespa's and their new song is top 10 on melon
i think the script was written before they saw AF chart ranking
just kidding. don't hurt me once friends
I'm just sick of ppl blaming her when anyone of us would have been mad if that would happen to us.
Double standards and all that.
yeah I heard about it also.
I didnt want to bring it up for the same reasons, but she had every right to be angry at the MV editor.
except the person she yelled at was a fashion editor during a photoshoot. it had nothing to do with the MV nip slip
