i think it shouldve been released for their 10th anniversary. it feels like something a group would drop before a hiatus (forever 1 vibes, well idk how long snsds hiatus will be but assume itll be long) as much as i like the song, i dont think that type of music is popular atm. especially the friendship galpal vibe they have going on, would resonate with fans on an important day like their 10th anniversary.
if twice wants a revival (m not saying that whatever that follows is a guarantee for twice to have a hit, just some ideas!), they need a new vision. i think the company has to get more creeative with things like concept photos, album design, comeback concept, etc. one sparks music video felt kinda eh? alcohol free was visually amazing, or they can be creative along the lines of ttt. i think they need another song similar to feel special, feel special isnt one of my faves (my faves are likey, ttt, more & more, yes or yes, knock knock haha), its elegant and danceable at the same time (also beautiful music video imo).
another HUGE thing. they need to promote it in korea to do decent there. ive noticed with their comebacks post 2020, alcohol free and ttt were the only ones to chart good. (top 10/15 and top 20/30 respectively, which is a decline but still alright), compared to scientist, one spark and set me free, which charted/charting poorly. alcohol free and ttt were the only ones to have many music show performances. (i think set me free has like 2 or 3 but barely any). i mean i dont expect them to be promoting for like a month like rookie groups, but is a week/week and a half of music shows a lot to ask for?
also, the english pre releases need to be cut. they shouldve left it at the feels. i dont think an english single is gonna do any more for twice in america, especially because it seems like theyre barely promoting the english single.