Here are my thoughts on the matter of Weeekly's supposed concept change :
Concept doesn't matter. Only Quality and Execution does.
I feel there's this wrong/disturbing recent tendency to associate the concept of a song with the quality of a song. There are bad girlcrush songs and there are good girlcrush songs. Just like there are good cute songs and bad cute songs.
Being "Girlcrush" or "Cute" doesn't confer any moral or artistic superiority and stanning or unstanning a group based on the concept that they stick with or departs from seems premature. There is no inherent superiority in a concept, only how well executed and how well matched it is to the group performing it.
After School and Tag Me were successes not because they were Cute or Teen Crush or K-High Teen but because they were well written and well performed songs and their MVs were well directed, produced and edited.
I thought the strength and unique attraction of Kpop was that groups could be chameleons and take on different concepts over time AND as long as the end-product, the songs and MVs were good, no one cared about conceptual purity.
Eg T-ARA, Girls Generation and Apink all had different concepts at different times of their careers yet no one denies these groups are Kpop Legends.
So why are we holding the 4th Gen Girl groups to such a different standard : Concept Purity? And basically crucify them if they so much as glance at a different direction in their music and art direction??
I'm a Daileee because of the girls, their personalities, their visuals and their chemistry together, AND because their songs are bops. As long as those things don't change, I'm along for the ride and will follow along wherever their artistic journey takes them, Cute, GirlCrush, Death metal, whatever....