Hard to tell but I guarantee somebody important in the US is pissed off about this and only a matter of time before they do something about.
I don't know how close attention you paid for the last 4 years but the labels WERE pissed, and the way they were treated, backburnered, and the other kpop groups they tried to hype shows they saw BTS as a threat. Look at how they're a top three best selling artist in the US and had a top 5 hit but aren't nominated in a single main grammy catagory - the industry was still gatekeeping the hell out of them through 2020.
Billboard and variety, both industry puppets, were always shanking and underplaying BTS. 'trying to do something about these upstarts" was the name of the game for a very long time.
That's the old era, however, and now that BH makes UMG & Columbia tons of money and has signed huge deals with UMG (the biggest current player), now they're bound to make huge money forever.
If you can't beat 'em, join 'em, and BH is officially big enough now bc of BTS to be worth joining.
No need. A Boy band's heyday, no matter how big, last about 5 years. While it could be argued it began in 2016, I personally believe BTS phenomenon began in 2017 so by 2022, they will go the way of one direction and nsync.
Now if they do last that long, well..
As amalyas pointed out, that doesn't really work as a parallel.
One Direction and nsync did not have in-group producers/songwriters/lyricists, weren't famous for their artistry, they each had 1-2 members that were much MUCh more popular than others to the point 2-3 were literally seen as filler, neither were teams of creators, solos were NEVER part of their makeup, their discogs did not get any respect, and honestly they were never seen as 'artists'.
The closest parallels to BTS truly are the Beatles for that reason. Their ability and future as creators is almost limitless, and unlike the Beatles each one has a credible ability to become independently extremely successful outside their identity as BTS.
Also the idea they're going to fade when 2021 their numbers are STILL exploding is... entertaining.