HYBE is being cheap with their MV's, why?

  • No BTS money is being spent to Enhypen. It’s CJ’s money on debut but Hybe is contributing to their music - in charge of the artistuc sude . But in 2021, they are earning more than enough w/ all those physical sales ( 1.2 million for D:D and 800K for B:C) , merchs and some endorsements ( Ami, Abib and recently Nike). They also had Japanese album in 2021 and in Japan alone they earned more than 12 million dollars in 2021 alone! Their albums , dvds and merchs sold probably 10x more globally!


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    In 2022, they sold more than 700k albums , and about to release another japanese album. They also have new ost for japanese drama, 3 fashion magazine covers in 2022, one in Korea , one in Philppines which both sold a lot, and one more coming in Japan . So yes, Enhypen is more than profitable and making a lot of money for Hybe!!

    Nothing of what you mentioned is actually particularly profitable. Music sales don't make much money for artists because most of it has to go to producers, package manufacturers, photographers, stylists, distributors etc. Read up on it and you'll be surprised at how little artists actually make from music sales (both physical and digital)

    Enhypen are still in the process of building up their brand to become a cash cow in the future, that will happen once they start touring, getting invited to events and land some major cfs, that's how the most profitable groups make money.

  • I don't think hybe are being cheap but rather the director is not that good. You could make a high quality mv without a big budget, you just got to have an artistic eye or smth.


    The director is used to simple mvs that revolve around a story (kinda like a mini drama i don't know how to explain it) and not artistic/flashy ones thats what I think. So most of the time it does not suit the songs.


    I mean for example Dynamite, the theme and all suited the song very much but the color pallette is sad. They should have made it more vibrant rather than pastel it would've done the mv wonders


    They need new directors in the field

  • I have to agree with this. Bighit had better and more creative mvs despite being a smaller company back then. Bts mvs these days seem really uninspired or try too hard to be over the top like On official mv.


    I miss the days when we had aesthetic and creative mvs that weren’t dancing on a square stage with a bad background. Save me might be one of their cheapest mvs but it’s still one of their best and you can’t stop yourself from watching it over and over even years later.


    I realized I don’t like their mvs anymore when I spend most of my time on yt watching their old stuff even if I like their new music more. Not today is one of my least favorite bts songs but I always watch the mv because I love it. I like songs like butter and bwl a 100 times more but I rarely watch those on yt.


    Lowkey I think that’s one of the reasons why their songs are doing better on Spotify than YouTube. The new mvs lack replayability and that wow aesthetic factor .

  • Everyone agrees that they're not good mvs.

    No hate, for real, the worst mvs from a big company are hybe's. For you to deny this is just dumb.

    I think that title goes to JYP. Have you seen twice mvs? Complete trash compared to the level of a group like twice. Fancy is such a bop but that mv had cgi that looked like it was from the 90s.

  • Y'all are delusional if you think enhypen already make any substantial money in their first year. Groups take a few year to become actually profitable, especially that enhypen don't have any tours or endorsements.


    Also the money hybe makes from bts is hybe's money not bts', they have a profit sharing contract for a reason and it's hybe producing bts' music merch and content. They can spend that money however they want and they're spending it on both txt and enhypen as they should.

    You are the delusional if you think enhypen doesn't earn any money. They surely earn much more than any other rookie group as their albums have small amount of versions but the sales are huge. Meanwhile they also get the company money by the thousand merch hybe keeps dropping of them monthly. It's always sold out in minutes. And they don't have many Korean cf deals but they have a lot of international ones which also bring in income.

  • Also the money hybe makes from bts is hybe's money not bts', they have a profit sharing contract for a reason and it's hybe producing bts' music merch and content. They can spend that money however they want and they're spending it on both txt and enhypen as they should.

    you're so boring

    yes, the money bts makes for hybe is hybe's & that's not what i'm denying,

    just that, with the huge amounts bts makes for them, they are either being very stingy with spending it on Bts/enhypens MV's or they have no idea HOW to make a good MV with the budget they have.


    not questioning that they are spending it on TXT's MV's..

    Everyone agrees that they're not good mvs.

    No hate, for real, the worst mvs from a big company are hybe's. For you to deny this is just dumb.

    if you like basic/simple MV's with barely anything going on except for some different colors & cheap cgi, then guess you could like them... neither enhypen or bts seem to ever leave the warehouse they use to film their MV's

  • i think the director just has gotten lazy tbh,

    because it seems Lumpens still CAN make good, artful MV's (see Daechwita) when others insist on it,

    but the moment they are giving free range, they pick the cheap & easy way out..

  • I like their fever MV without that long ass running at the start the aesthetic in that MV is what I love and also Drunk-Dazed I think it suits Enhypen concept well. Overall, I think I love their MVs it's unique... I don't really seen many that have concept the same as enha it suits their storyline well. About the low budget part I think it is indeed but maybe they keeping it low due to their concept? idk it would be weird if they have some LED and flashy advanced lights in their MVs when their storyline is in the 80s to early 2000. Just my thoughts.

  • I think that title goes to JYP. Have you seen twice mvs? Complete trash compared to the level of a group like twice. Fancy is such a bop but that mv had cgi that looked like it was from the 90s.

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    This is the worst mv I've seen in a long time. The fountain sceene and the other one in the room with the walls dripping blood is just so terrible. Never seen cgi worst than this in kpop, or at least not from a big agency. And no, other mvs as as bad as this, bts mvs too.

    Fancy is 100 times better than this mv, which btw was also a debut one, when an agency should drop money to get people's attention. Besides nmixx new mv, for example, was just the best visually, so jyp is for sure not the worst out there.

  • You are the delusional if you think enhypen doesn't earn any money. They surely earn much more than any other rookie group as their albums have small amount of versions but the sales are huge. Meanwhile they also get the company money by the thousand merch hybe keeps dropping of them monthly. It's always sold out in minutes. And they don't have many Korean cf deals but they have a lot of international ones which also bring in income.

    look, go on google and search "how much do artists make from music sales"

    you"ll find articles where actual artists, producers and record labels break down how little artists make from music sales. album sales isn't anyone's main source of income. and you are indeed delusional if you think enhypen (or any other group for that matter) makes bank from merch sales lol. merch are basically a money source for the company and only the company since the artists barely do anything for the merch production (unlike for say music or MVs where they have to sing, pose, dance etc). basically for merch, most of the time companies only use the group's brand name and they already own that brand name so....

    there is a reason companies like hybe focus so much on merch, most of the profit goes to the company and not the artists. it is easy cash.

  • I didn't know people thought HYBE's MV's are cheap ?(

  • look, go on google and search "how much do artists make from music sales"

    you"ll find articles where actual artists, producers and record labels break down how little artists make from music sales. album sales isn't anyone's main source of income. and you are indeed delusional if you think enhypen (or any other group for that matter) makes bank from merch sales lol. merch are basically a money source for the company and only the company since the artists barely do anything for the merch production (unlike for say music or MVs where they have to sing, pose, dance etc). basically for merch, most of the time companies only use the group's brand name and they already own that brand name so....

    there is a reason companies like hybe focus so much on merch, most of the profit goes to the company and not the artists. it is easy cash.

    Do you even hear yourself? Everything I told you is about how HYBE earns a lot of money thanks to enhypen. Nowhere it was said that all those money go to enhypen,don't pick invisible fights.

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    This is the worst mv I've seen in a long time. The fountain sceene and the other one in the room with the walls dripping blood is just so terrible. Never seen cgi worst than this in kpop, or at least not from a big agency. And no, other mvs as as bad as this, bts mvs too.

    Fancy is 100 times better than this mv, which btw was also a debut one, when an agency should drop money to get people's attention. Besides nmixx new mv, for example, was just the best visually, so jyp is for sure not the worst out there.

    How is this a terrible mv though? I'll admit that fountain scene is so bad it looks like a 5th grader made it but the rest of the scenes are nice. It has some good parts. How can you say this is worse than fancy which is eyesore after cgi eyesore and has an unforgivable color palette??

  • How is this a terrible mv though? I'll admit that fountain scene is so bad it looks like a 5th grader made it but the rest of the scenes are nice. It has some good parts. How can you say this is worse than fancy which is eyesore after cgi eyesore and has an unforgivable color palette??

    I liked fancy mv even tho it wasn't perfect, while I really can't watch enhypen's mv again.

    And in the whole jyp mvs are so much better than hybe's.

  • The color palette or the filter they use looks washy

  • hybe's mv director (lumpens) seems to be creatively stunted lately idk what happened, i can't believe he's the same guy who made spring day and blood sweat & tears mv.

  • They definitely get less from digital streams. Album sales & Concerts are the biggest source of income for them. Maybe u cant relate if ur faves are selling less! 😂Obviously, it’s different if ur selling more than a million in physical album. Let’s face it, people buy more coz of PC since u can buy & listen to the songs digitally. I dont know abt other labels but Hybe gives bonuses a lot to their artists if they sell a lot. Same with merchs & relevant endorsements. Enhypen for instance said they received bonuses & very happy abt it after the D:D release . They dont also need to pay Hybe for the investments made for them unlike small labels.


    The only reason why charting in SK is relevant is because it gives them cf opportunities & guestings. The digital streams itself is not profitable! But those cfs may just be small time local ads that if u compare it with bg’s physical sales , it was so small in general. I’m talking abt 4th gen - obviously BP & Twice are exception esp BP.


    Enhypen for instance has 3 major endorsements- AMI( French ) & ABIB ( SK) as global ambassador & Nike in Japan as brand ambassador and several mag covers that sold a lot compared to GGs. They also have individual covers for WKorea, a lot in Japan & 1 in the Philippines. So they are not lacking at all in terms of endorsements & other opportunities .


    Their EN Memories became number 1 in Japan DVD sales- Oricon . It sold a lot globally too.All their merchs ( being sold out multiple times) are selling well if u compared it 4th GGs! Enhypen’s income in Japan alone is more than 12million Dollars for 2021 . Obviously, it’s more. Their Japan profit alone will probably beat half of 4th GG ‘s income who rely heavily to cheap digital sales.


    Now, the biggest income is obviously coming from concerts. Historically, BGs have an edge because of bigger fanbase and global reach. Casual listeners or general public will not spend money much on any grps they can listen for free. It’s the fans that usually attend concerts . U’ll see when the touring starts who among 4th Gen grps are getting more sold out concerts with bigger crowds globally. I am sure all 4th Gen BG with larger intl fanbase will have fantastic reception- Ateez, SKZ , TxT, Enhypen and Treasure surely have loyal followers esp in Asia.


    look, go on google and search "how much do artists make from music sales"

    you"ll find articles where actual artists, producers and record labels break down how little artists make from music sales. album sales isn't anyone's main source of income. and you are indeed delusional if you think enhypen (or any other group for that matter) makes bank from merch sales lol. merch are basically a money source for the company and only the company since the artists barely do anything for the merch production (unlike for say music or MVs where they have to sing, pose, dance etc). basically for merch, most of the time companies only use the group's brand name and they already own that brand name so....

    there is a reason companies like hybe focus so much on merch, most of the profit goes to the company and not the artists. it is easy cash.

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