They're charting like a fresh new group
Where did jyp go wrong?
And when the Spotify and YT numbers are in?
because Red velvet is a girlgroup who were never stuck into one box, even if they fail sometimes SM always pushed them to try different things, and the public warm up to red velvet because of this, they like red velvet, they didn't like red velvet because they were a cute gg, or a girlcrush gg, or a teencrush gg. they are everything and the public knows it
in contrary JYP like to put his own group in a box and never let them try anything new, for example when he saw cute concept worked for twice he push them for years in this direction, and the public like twice because they were a cute girlgroup that's why the moment they switch their concept the public was not interested anymore
also Sm is investing on Red velvet, and try to give them new concept who make them stand out from other girlgroup so even if they are in their 8th year, people are still seeing their concept and think "oh it's interesting i'm gonna listen to the song when it comes out"
Because twice change their concept and knetz love their cute concept.
Red Velvet has been versatile since the very beginning, the duality of their concept and sound always made people curious and excited about their sound so even if they had an off comeback or two they still didn't lose that hype that made people run to check them out as soon as they released something new.
meanwhile Twice were forced into a box of a concept that had an expiration date, as soon as they broke out of the box they lost a big part of their main audience, which is really sad when you think how good their music has become in the recent years. Scientist was their best album yet.
Queendom and Alcohol free performed the same.
combination of their track record + SM knowing how to promote them really well
If you see their previous songs, they have had songs many didn't vibe with, but they always succeeded in coming back with a banger. So even if people dislike a cb, they know its very possible they will like the next one, so they keep checking them out. For many other acts, they haven't bounced back so strong/many times, so people don't have so much faith they will like their next comeback if the recent one dissapointed them.
SM knows how to freaking promote them! they not only spend money on them, they do it tastefully. not to drag the group, but you could see a lot of money was spend on SuperM's release, but it felt tacky. even as a non fan, RV's promotion pique my interest every time (i usually still don't like the songs, but i was interested enough to check them out). That's some amazing promotion!
Well SM still puts a lot of efforts in each and every comeback Red velvet had, the quality of the MVs and teaser never decreases it always high quality concept and new innovative ideas which keeps fans exited and sparks the curiousity of non fans, now days with Twice all of their new release are quick cash grab when was the last time JYP tried anything innovative with them ? It's always the exact same concept repeating itself the only reason Twice is still popular is thanks to the members and members only because if it wasn't for that Twice would've been long gone. Oh yeah one last note Sm expanded the girls individual brand Wendy by herself became a prominent figure in the industry the girl went viral multiple times.
Confirmed Red Velvet will have 800k sales, 100+ days on Spotify, hot 100 debut, 25 weeks in Japan a dome tour and a sold out US arena tour right?
Let's see. Or do the comparisons stop at Melon lol.
Queendom and Alcohol free performed the same.
No they did not. While they both peaked in top 10 I think queendom got to top 3 highest and alcohol free was top 6, queendom longevity outweighed all of twice comebacks last year including their later comebacks, queendom was still charting higher than whatever twice released. Red velvet maintained and gained more support from the gp whereas twice has declining since 2019.
Queendom and Alcohol free performed the same.
They had similar peak but queendom is showing better longevity tbh
I don't think it has anything to do with Twice's concept. Most groups stick to only one concept and still do well.
The issue with Twice is that JYP didn't give them any depth. The public only knew Twice as Twice but not who IS Twice. JYP could have remedied this by allowing for the members to do solo promotions and to build their own individual brands instead of just whatever "Twice" was. Because as soon as Twice's image was used up, they had nothing to fall back on.
Meanwhile, RV had tons of solo promotions and built themselves up not as just Red Velvet, but as their own person as well. Joy, for example, I saw one of her fanbases alone ordered over 100k albums, completely disproportionate to the other members. That wasn't done just through Red Velvets name, but through passion for who Joy was a person.
For Twice, by limiting their solo brands and potential, JYP insured that Twice only came in one package and every member is the same. If they win together, they will do so as one entity, and if they lose together, they will do so as one entity. Having an image as "one" is great and all because you build a strong All-fans supported fandom, but in the long run it's solo fans that usually end up keeping a group afloat.
Display MoreI don't think it has anything to do with Twice's concept. Most groups stick to only one concept and still do well.
The issue with Twice is that JYP didn't give them any depth. The public only knew Twice as Twice but not who IS Twice. JYP could have remedied this by allowing for the members to do solo promotions and to build their own individual brands instead of just whatever "Twice" was. Because as soon as Twice's image was used up, they had nothing to fall back on.
Meanwhile, RV had tons of solo promotions and built themselves up not as just Red Velvet, but as their own person as well. Joy, for example, I saw one of her fanbases alone ordered over 100k albums, completely disproportionate to the other members. That wasn't done just through Red Velvets name, but through passion for who Joy was a person.
For Twice, by limiting their solo brands and potential, JYP insured that Twice only came in one package and every member is the same. If they win together, they will do so as one entity, and if they lose together, they will do so as one entity. Having an image as "one" is great and all because you build a strong All-fans supported fandom, but in the long run it's solo fans that usually end up keeping a group afloat.
What about bts?? they are following the same mindset like twice OT7 or nothing except for a few individual activities and they are doing better than any group
Firstly it’s bts, they are a huge anomaly
Second they are a bg, for bg sticking together is better. They have better longevity just by being a boy group
Red Velvet has a lot of brands to keep them in the public eye
Twice's only brand was their specific type of music which they abandoned
there's nothing else that makes the public connected to Twice as an artist than the feel-good vibes they enjoyed a lot
BTS has enough solo promotions. For example, members have their own mixtapes, solo songs, and individual SNS. Members like Suga even produces songs for other artists. The only thing I don't recall them having is maybe some individual variety show appearances, but I wouldn't really know for sure since I am not a fan, and so I don't follow all of BTS activities. Either way, which member in Twice can say they received even half of any of that?
Out of the top groups of the third gen, EXO, BTS, Red Velvet, and BlackPink, they all have had good opportunities to set themselves apart from their groups and build their individual brands other than Twice. And, lo and behold, all of them have managed to sustain much of their popularity long after they have debuted.... other than Twice.
No matter what the truth is you just can't rely on the group name alone to carry your entire career and Twice proves that. JYP is already making the same mistake with Itzy and for nmixx sake, I sure hope they don't continue it.
BTS has enough solo promotions. For example, members have their own mixtapes, solo songs, and individual SNS. Members like Suga even produces songs for other artists. The only thing I don't recall them having is maybe some individual variety show appearances, but I wouldn't really know for sure since I am not a fan, and so I don't follow all of BTS activities. Either way, which member in Twice can say they received even half of any of that?
Out of the top groups of the third gen, EXO, BTS, Red Velvet, and BlackPink, they all have had good opportunities to set themselves apart from their groups and build their individual brands other than Twice. And, lo and behold, all of them have managed to sustain much of their popularity long after they have debuted.... other than Twice.
No matter what the truth is you just can't rely on the group name alone to carry your entire career and Twice proves that. JYP is already making the same mistake with Itzy and for nmixx sake, I sure hope they don't continue it.
Quoting myself to add a clarification so as no one is confused. BTS is an anomaly of a different breed so honestly it's no use comparing them. But since this user decided to mention them as an example I chose to point out that irregardless, BTS still has a lot of solo promotions. Far more than Twice, that's for sure.
Twice's brand in sk was their friendly gf material cute concept that the gp ate up and hence they earned the ngg title. The moment they broke out from that image, the gp dropped them. But on plus side they gained international fans. As a non fan I will state that twice doesn't need the fake concern of some people in this thread here. Their physicals are amazing, they can tour better and Japan still loves them which is far more of a better market for longevity than sk.
Whoa, the conspiracy theories are getting crazier and crazier 
Stop exaggerating the influence of stans on charts when it's the general public that has the biggest influence on charts, and when half of the SM artists' comebacks aside from EXO have been doing average to bad the past year on Korean digital charts.
RV was always a very loved group in korea, I'll go as far as saying they are more liked than bp or twice even if these two have bigger korean fandom. Twice music was loved for a while until they changed their sound and that's the risk of changing your sound when you already had an established sound and image, sometimes it works and others don't.
RV was always a very loved group in korea, I'll go as far as saying they are more liked than bp or twice even if these two have bigger korean fandom. Twice music was loved for a while until they changed their sound and that's the risk of changing your sound when you already had an established sound and image, sometimes it works and others don't.
Rv has a bigger fandom in sk than bp but bp are more popular with the gp. Also if rv are more loved than twice then why didn't they ever top gallup which is purely a survey done by koreans themselves
RV was always a very loved group in korea, I'll go as far as saying they are more liked than bp or twice even if these two have bigger korean fandom. Twice music was loved for a while until they changed their sound and that's the risk of changing your sound when you already had an established sound and image, sometimes it works and others don't.
nah, bp is the most loved and most respected. They are actually seen as the most artist out of all ggs which is ironic as internationally they are seen as models
red velvet's peak could never touch twice's peak tho - rv has never been in contention for ngg, and sometimes even their status as a top 3 gg was in contention when other groups like gfriend and mamamoo were rising. red velvet is stable with good longevity, and that's certainly an asset. twice broke more records and will always be remembered as an ngg in future conversations. red velvet will be remembered as a successful group but their legacy isn't as grandiose.
Display MoreI don't think it has anything to do with Twice's concept. Most groups stick to only one concept and still do well.
The issue with Twice is that JYP didn't give them any depth. The public only knew Twice as Twice but not who IS Twice. JYP could have remedied this by allowing for the members to do solo promotions and to build their own individual brands instead of just whatever "Twice" was. Because as soon as Twice's image was used up, they had nothing to fall back on.
Meanwhile, RV had tons of solo promotions and built themselves up not as just Red Velvet, but as their own person as well. Joy, for example, I saw one of her fanbases alone ordered over 100k albums, completely disproportionate to the other members. That wasn't done just through Red Velvets name, but through passion for who Joy was a person.
For Twice, by limiting their solo brands and potential, JYP insured that Twice only came in one package and every member is the same. If they win together, they will do so as one entity, and if they lose together, they will do so as one entity. Having an image as "one" is great and all because you build a strong All-fans supported fandom, but in the long run it's solo fans that usually end up keeping a group afloat.
You hit the nail on the head. Just having Irene as a pushed It Girl (on sooo many ads) kept Red Velvet relevant even when their songs didn't catch on. Each member has her own profile so it feels like a group made of individuals who each have their own image. To the public though, Twice is a big blob of girls.
It also helps that the top visual/face of the group for RV is Korean, while the foreign Twice members were more praised for their looks. Koreans usually like Korean idols most.
jyp stans still think twice is a ngg no ngg loses popularity so fast wake up they were the most popular gg for some years and release good bangers but they were never the ngg stating they were is simply incorrect, jyp stans complain about other companies but sure do wanna pick titles made for SM groups and yg groups sometimes, just understand that jyp make a big mistake and move on
Why the nonstop fighting and shading, kpop isn't a zero-sum game or a sports game where only 1 can win.
Kpop is a large cake where many groups can take a piece from and enjoy it well.
People shouldnt confuse popularity with digital performance: popularity can influence song performance on a chart but it isn't the only factor that determines how a song does on charts. Popular groups can have songs that fail at charting and lesser known groups and artists can have songs that can become a great hit.
As for popularity of RV in Korea, before Wendy's accident Red Velvet were the #2 popular girl group for a number of years for Koreans themselves.
Red velvet have topped gallups multiple times and multiple years. Theit individual reputation is also one of the best and on par with blackpink
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