Things do you think 4th Generation have harder and easier?

It’s easier even when you’re nugu to sell more than the TOP groups of 2nd gen.

On one hand it's a lot easier to make bank since the market has become so much bigger,though on the other hand it also became ridiculously oversaturated and more competitive than ever.

Competition doesn’t actually exist for big companies. Hence why JYP/HYBE see no reason not to pump out group after group.

Competition only limits visibility of groups, but when you come from legacy companies with brand power, it doesn’t affect you much.

I think it definitely hurt groups like Cherry Bullet etc, and probably affects GGs more than BGs, but in general, 4th gen have it easier since they are promoting in the biggest kpop market ever.

So even tho 3rd gen is still on top, it doesn’t matter.